Avana Hub
Ads Management — Cross-Channel PPC

PPC Is a System,
Not a Platform.

One-channel dependency is the fastest way to break paid acquisition. We design cross-channel PPC systems — Google, Microsoft, Meta, LinkedIn — where every dollar goes to the channel most likely to produce qualified demand, not just the cheapest click.

Better channel allocation Lower wasted spend Stronger lead quality
Cross-Channel Spend Allocation
Monthly

Total spend

$47k

Blended CPL

$49

Channels

5 active

Google Search
$38 CPL44%
Google PMax
$61 CPL18%
Meta Ads
$52 CPL20%
LinkedIn Ads
$118 CPL10%
Microsoft Ads
$31 CPL8%

Budget reallocated

+18% efficiency this quarter

4+ platforms

Google, Microsoft, Meta, LinkedIn — managed as one system, not silos

15–30%

blended CPL reduction after intelligent channel reallocation

10 days

to audit, restructure, and launch a cross-channel PPC plan

1 dashboard

unified reporting across every paid channel — not a spreadsheet zoo

PPC at a Glance

Six Levers of a Paid Acquisition System.

Not six tasks. Six levers that compound when managed together — and quietly leak budget when they're not.

Selection

Channels

Google, Microsoft, Meta, LinkedIn — chosen by fit to audience, intent, and funnel stage. No default platform.

Allocation

Strategy

Budget allocated across channels by marginal-ROAS logic, not last year's ratio — decisions backed by data

Role-based

Campaigns

Each campaign plays a distinct funnel role — demand capture, demand generation, remarketing, retention

Portfolio

Optimisation

Weekly cross-channel optimisation — creative, bids, audiences, budgets — balanced as a portfolio, not in silos

Unified

Reporting

One unified dashboard. Cross-channel attribution. Lead quality by source. ROI you can actually trust.

Systemic

Growth

Scale what profits, reallocate from what leaks, test new channels — a performance system, not a platform commitment

When You Need PPC Strategy

Seven Signs Your PPC Is a Collection of Ads — Not a System.

Most underperforming PPC isn't about the ads. It's about channel mix, post-click experience, and attribution — the three things nobody wants to audit.

Returns are inconsistent month over month

Good month, bad month, good month — no one can explain why. Channels aren't working as a system.

Your PPC depends on one channel

All spend on Google, or all on Meta. One auction shift and the business stalls — concentration risk is invisible until it isn't

Clicks come in, sales quality doesn't

Form fills rise. Deals close flat. Somewhere between the impression and the pipeline, value is being left on the table

You don't know what deserves more budget

No clean signal on which channel, campaign, or audience is actually driving margin — budget gets allocated on vibes

Landing pages underperform after the click

Ads promise outcomes the landing page can't deliver — message-match debt that silently inflates CPL on every channel

Attribution is fuzzy or unreliable

Platforms over-report. Analytics under-reports. CRM tells a third story. You're making decisions on fog

Performance has plateaued and scaling feels risky

What worked at $10k/mo doesn't linearly work at $30k — you need structure before speed

What This Service Covers

Seven Layers. One Paid Acquisition System.

Most PPC engagements stop at campaign setup. Ours cover the full system — channel logic, post-click alignment, and attribution — because that's where efficiency actually lives.

PPC Channel Strategy

Which channels belong in the mix, which don't, and how much each should own — decided against your funnel, not by trend

  • Channel-fit analysis (audience × intent × funnel stage)
  • Media mix modelling for your business (Google + Microsoft + Meta + LinkedIn)
  • Concentration risk audit
  • New channel feasibility tests (YouTube, Reddit, X, programmatic)
  • Platform-consolidation opportunities
  • Geographic / language channel splits

Campaign Setup or Restructuring

Clean architecture across every platform — each campaign plays a specific funnel role, measured against a specific goal

  • Campaign-role map (capture / generate / remarket / retain)
  • Structure audit per platform (Google, Meta, LinkedIn, Microsoft)
  • Negative targeting layering across channels
  • Budget partitioning by role, not by platform ego
  • Account hygiene: dedupe, consolidate, rename
  • Cross-platform campaign consistency

Keyword & Audience Targeting

Intent-first across search, custom audiences across social — you pay for people likely to convert, not people likely to click

  • Commercial intent keyword tiers (search)
  • Custom audiences, Customer Match, lookalikes (social)
  • Demographic, firmographic, and contextual layers (LinkedIn, Microsoft)
  • Negative keyword libraries + exclusion audiences
  • Geographic and device targeting refinement
  • In-market / high-intent audience integration

Ad Copy & Creative Testing

Messaging that pre-qualifies the click on every platform — your sales team gets closable leads, not a long list of contacts

  • Responsive Search Ads + Microsoft RSA
  • Meta / LinkedIn creative matrices (image, video, carousel)
  • Hook, offer, and proof variant testing
  • Audience-specific messaging variants
  • Ad extensions, lead forms, and in-platform conversion units
  • Creative refresh cadence by platform volatility

Bid & Budget Optimisation

Budget allocated by marginal-ROAS — dollars flow to the channel and campaign where the next dollar earns the most

  • Cross-channel budget reallocation cadence
  • Platform-specific bid strategies (tCPA, tROAS, Max Conv)
  • Portfolio strategies for multi-campaign efficiency
  • Spend pacing alerts and guardrails
  • Auction insights / competitor response review
  • Diminishing-returns curve monitoring per channel

Landing Page & Funnel Alignment

Every ad group, audience, and platform points to a page that matches the promise — post-click is where CPL is earned or lost

  • Ad-to-landing message match audit per channel
  • Dedicated platform-specific landing pages where needed
  • Form friction + trust signal recommendations
  • Mobile / Core Web Vitals performance review
  • Post-conversion nurture integration (email, remarketing)
  • Full-funnel experience design across platforms

Reporting, Attribution & Scaling

One dashboard. Unified attribution. Real data. So the answer to 'should we spend more on X?' is never a guess.

  • Unified cross-channel dashboard
  • GA4 + CRM + platform data stitched via server-side GTM
  • Offline conversion import for longer sales cycles
  • Data-driven vs. last-click attribution review
  • Pipeline-level metrics (MQL, SQL, revenue)
  • Quarterly budget reallocation + scaling decisions

Core Use Cases

Five Engagements We Run Most Often.

Each one solves a specific commercial problem — pick the engagement that matches where your paid acquisition is stuck.

PPC Launch Strategy

Best for

Brands entering paid acquisition for the first time — or launching a net-new product / market

Problem solved

Where to start, which channel first, how much to spend, and how to measure what's actually working

Expected outcome

Complete launch plan: channel sequencing, budget curve, tracking foundation, and 90-day performance milestones

PPC Audit & Recovery

Best for

Accounts underperforming across one or multiple platforms — often after an agency change or team transition

Problem solved

Fragmented structure across channels, unclear attribution, wasted spend hiding in overlapping audiences

Expected outcome

Full audit, concentration-risk report, recoverable-spend estimate, and sequenced restructure plan per platform

Cross-Channel Optimisation

Best for

Brands running multiple platforms without a unified strategy — Google, Meta, LinkedIn, all optimised in silos

Problem solved

Budget allocated by historical inertia, not marginal-ROAS — inefficiency multiplies across channels

Expected outcome

Unified dashboard, portfolio-level budget reallocation, cross-channel attribution, reduced blended CPL

Funnel & Landing Alignment

Best for

Accounts with strong ad performance but weak post-click conversion

Problem solved

Good traffic, wrong experience — the funnel from click to customer is leaking on every platform

Expected outcome

Landing briefs per channel, message-match rebuild, funnel friction cuts, and full-funnel measurement

Performance Scaling

Best for

Profitable PPC systems ready to grow spend without breaking unit economics

Problem solved

Scaling linearly doesn't work — diminishing returns set in channel by channel at different budget levels

Expected outcome

Marginal-ROAS scaling plan, new-channel diversification, portfolio strategies, and controlled budget expansion

Goal → Solution Mapping

Start From Your Business Problem. End With the Right Lever.

PPC isn't one service — it's six different levers. Trace your goal here, we'll pick the one that moves your number.

Goal

Need better lead quality

Solution

Targeting + funnel refinement

Goal

Need lower wasted spend

Solution

Channel & budget optimisation

Goal

Need better conversion after click

Solution

Landing page alignment

Goal

Need clearer ROI visibility

Solution

Reporting & attribution layer

Goal

Need to scale profitably

Solution

Structured optimisation & reallocation

Goal

Need less one-platform dependency

Solution

Cross-channel PPC strategy

Why PPC Campaigns Underperform

Most PPC Fails Because It's Managed Per-Platform, Not Per-Business.

Great paid acquisition isn't great ads. It's a system — channel mix, post-click alignment, and attribution — engineered together.

Without a PPC system

  • Budget anchored to whichever platform was hot last year — not where the next dollar earns most
  • Campaign structures that differ wildly per platform — no one can see the system as a whole
  • Traffic that clicks but doesn't close — no intent filtering, no audience discipline
  • Generic ad messaging that works everywhere (and therefore nowhere)
  • Landing pages shared across channels — Google search traffic lands where Meta users land
  • Attribution that changes depending on which report you open
  • Scaling by doubling budget — and watching ROAS collapse week three

With Avana Hub's cross-channel PPC

  • Budget reallocated monthly by marginal-ROAS across every active channel
  • Unified campaign architecture — each campaign plays a specific funnel role, everywhere
  • Intent-first targeting + audience exclusions + creative that pre-qualifies the click
  • Channel-specific messaging tuned to where the buyer actually is in their decision
  • Platform-dedicated landing pages where the funnel demands it — message match is the work
  • One unified dashboard, server-side tracking, CRM + platform data stitched together
  • Marginal-ROAS scaling plans — growth without breaking the channels that got you there

Avana Hub PPC Framework

Plan → Launch → Align → Optimise → Scale.

A repeatable cross-channel system. Same depth on every engagement — tailored to your funnel, vertical, and stage of growth.

01

Plan

Funnel map, CAC ceiling, channel-fit scoring — the commercial picture that decides channel mix before any platform opens

02

Launch

Deploy each channel with its own role — capture, generate, remarket — built on a clean, measurable foundation

03

Align

Platform-specific landing, message-match by channel, funnel friction cuts — post-click where CPL is earned

04

Optimise

Weekly cross-channel review — creative, bids, audiences, budget reallocation against marginal-ROAS signal

05

Scale

Expand by marginal efficiency — more budget where the next dollar earns most, new channels only when ready

Process Timeline

From Channel Audit to Scalable System in Weeks.

Every week has a known deliverable. No mystery-box retainer, no "we'll share a report next quarter."

Day 1–2

Understand goals, audience & current performance

Pipeline targets, CAC ceiling, sales cycle, channel history, what's been tried, what's been ignored

Day 3–7

Audit channels, campaigns, audiences & tracking

Every platform reviewed end-to-end: structure, spend allocation, wasted queries, overlapping audiences, attribution quality

Week 2

Build or restructure the PPC system

Channel-fit decisions, campaign architecture per platform, tracking deployment, platform-specific landing briefs

Week 3+

Optimise traffic quality, funnel alignment & budgets

Weekly cadence: creative rotations, bid tuning, audience refinement, message-match fixes, cross-channel budget reallocation

Week 4+

Measure, learn & scale what works

Unified dashboard, pipeline-level reporting, marginal-ROAS expansion, new-channel diversification decisions

Sample Output

What You'll See Every Month.

Not a platform screenshot. A cross-channel view where every dollar is tied to a lead, a quality score, and a reallocation decision.

Active channels

5

Blended CPL

$49

Lead quality

82

Attribution health

96%

Cross-Channel Performance
Mock Data
ChannelCPLQualAction
Google Search$3892↑ scale
Google PMax$6178→ hold
Meta Ads$5274→ hold
LinkedIn Ads$11886↑ scale
Microsoft Ads$3188↑ scale
Funnel Conversion
30d
Impressions1.28M
Clicks48,640
Leads590
Qualified leads412
Closed revenue$312k
+23% qualified lead rate this quarter

What You Get

Eight Concrete Deliverables. One Cross-Channel System.

Everything documented. Everything portable. You can keep working with us, take it in-house, or hand it to another partner — the system stays.

PPC audit findings

End-to-end review across every active channel — wasted spend, attribution gaps, post-click breakdowns

Channel strategy recommendations

Which platforms to run, which to pause, which to test — with channel-fit scoring and budget targets

Campaign structure plan

Unified architecture across Google, Microsoft, Meta, LinkedIn — each campaign with a defined funnel role

Audience & intent targeting

Intent keyword tiers, custom audiences, Customer Match, lookalikes, and exclusion strategy per platform

Creative / ad testing direction

Platform-specific creative matrices, hook / offer / proof variants, refresh cadence per channel

Landing & funnel alignment

Message-match audit per channel, dedicated PPC landing briefs, funnel friction cuts

Reporting & attribution guidance

Unified dashboard design, server-side GTM, CRM integration, attribution model review

Scaling priorities

Marginal-ROAS expansion map, new-channel diversification, quarterly reallocation cadence

Pricing Plans

PPC Advertising — Pricing

Cross-channel paid acquisition — from diagnostic audit to full-system management and performance scaling. Scoped to total blended spend across every active channel.

PPC Audit & Recovery

End-to-end diagnostic across every channel — plus a prioritised restructure plan you can execute anywhere

AED 4,000/mo
  • Cross-channel account audit (Google, Microsoft, Meta, LinkedIn)
  • Concentration risk + channel-fit scoring
  • Wasted-spend report with recoverable-dollar estimate
  • Attribution health check + tracking audit
  • Post-click / landing alignment review per channel
  • Prioritised 30/60/90 restructure roadmap
  • Strategy walkthrough call
  • Delivered in 7–10 business days
  • Ongoing management & optimisation
  • Implementation of recommendations
Most Popular

Ongoing PPC Management

Full cross-channel management with unified reporting and weekly optimisation across every platform

AED 8,250/mo
  • Everything in PPC Audit & Recovery
  • Cross-channel campaign setup or restructure
  • Weekly optimisation across all active channels
  • Monthly cross-channel budget reallocation
  • Unified reporting dashboard (platform + GA4 + CRM)
  • Platform-specific landing briefs where needed
  • Server-side tracking + attribution maintenance
  • Monthly strategy review with reallocation decisions
  • Up to $75k/mo blended ad spend managed
  • Dedicated PPC strategist + analyst

PPC Scaling Support

Multi-channel, multi-geo, multi-product portfolios and mature paid acquisition programs

Custom Pricing

Tailored to your needs

  • Everything in Ongoing PPC Management
  • Portfolio bid strategies across campaigns and channels
  • Multi-geo / multi-language expansion management
  • Marginal-ROAS scaling plans + new-channel diversification
  • Dedicated CRO / landing page program
  • Media mix modelling refresh each quarter
  • Executive reporting + QBR cadence
  • $75k+/mo blended ad spend managed
  • Dedicated paid media pod (strategist + analyst + creative)
  • Priority SLA + real-time Slack channel
No setup fees Cancel anytime Free consultation

Frequently Asked

Straight Answers About PPC Advertising.

Related Services

Explore Connected Paid Acquisition Services

Programmatic Advertising

Soon

Display and video at scale across the open web — a later-stage expansion channel for mature PPC systems

Get Started

Stop Managing PPC Per-Platform.
Start Managing It Per-Business.

Smarter channel mix, cleaner post-click experience, unified attribution, controlled scale — the four levers that turn paid acquisition from a monthly guess into a growth engine.

Cross-channel audit in 7–10 days No long lock-in contracts Unified reporting dashboard
Cross-Channel SnapshotUnified

Blended CPL

$49/ lead
↓ -22%
Active channels
5
Lead quality
82
Budget efficiency
+18%