Most B2B accounts in the UAE were built for clicks, not pipeline. We rebuild yours around qualified leads, clean attribution, and a weekly optimisation cadence you can actually verify.
Qualified leads
214
+58%
Cost / lead
AED 184
-31%
Pipeline ROAS
4.2×
vs. 3.5× target
Trusted by UAE B2B teams shipping pipeline, not vanity clicks
Cumulative across all client accounts since Jan 2022 — Mar 2026.
Median improvement across 28 audits completed Q3 2025 — Q1 2026.
Active clients still working with us after their 6-month engagement (n=38, Mar 2026).
Saying yes to the wrong client is how agencies and clients both end up frustrated.
— How we decide who we work with
Is this for you?
Here's how to know in 30 seconds whether a conversation makes sense.
How the system works
Google Ads doesn't reward clever tactics — it rewards a structure that compounds. We run the same five-layer system across every account. Skipping layer 1 to start at layer 4 is the single most expensive mistake in paid media, and we won't do it.
Two-day teardown of your account, conversions, and CRM stages. We surface the 20% of structural waste behind 80% of your cost-per-lead. No fluff — a written diagnosis you keep, whether you hire us or not.
Our philosophy: Google Ads is a system, not a service. We don't sell "campaigns" — we install a structure that survives staff turnover, platform changes, and quarterly reviews. The work is unglamorous: clean tracking, written hypotheses, weekly experiments, honest reporting. The result is boringly consistent — qualified leads your sales team will actually pick up the phone for.
Representative outcomes
Anonymised because UAE NDAs are real. Numbers are pulled from the engagements themselves — windows and methodology disclosed on each card.
Representative engagement — anonymised
Cost / SQL
AED 1,840
AED 720
Pipeline ROAS
1.6×
4.1×
5-month engagement, Oct 2024 — Feb 2025
Representative engagement — anonymised
Cost / viewing
AED 4,200
AED 1,950
Bookings / mo
29
62
4-month engagement, Jan — Apr 2025
Representative engagement — anonymised
Cost / consult
AED 980
AED 410
Form → consult
11%
32%
6-month engagement, Sep 2024 — Feb 2025
The weekly cadence
Agencies fail clients in the gap between months — when nothing happens, nothing is reported, and a Slack DM is the only sign of life. Our cadence is small, written, and weekly. You always know what we did, what we're testing, and what's next.
30-min call with you. Last week's results, this week's hypotheses, anything blocking us.
Bid adjustments, negative keyword sweep, ad-copy variant ship, landing-page experiments live.
A PDF you can forward to your CFO. Numbers, what we changed, what we'll test next.
Weekly performance report
Week 14 · Acme B2B
Leads
47
+9
CPL
AED 162
-12%
Spend
AED 7,610
On pace
What we changed
→ Paused 14 broad-match terms (< 0.4% CVR)
→ Shipped new headline for "compliance" cluster
Testing next week
→ Landing variant: form-first vs. proof-first
Sample weekly report. Same structure every Friday — keep them, search them, forward them.
Investment
From a diagnostic audit to full-account management and performance scaling. Scoped to your monthly spend, funnel, and growth stage.
One-time audit with restructure plan, or clean account launch with tracking foundations
One-time · delivered in 7–10 business days
Suitable for any monthly ad spend
Full-account management with weekly optimisation cadence and pipeline-level reporting
Monthly retainer · weekly optimisation cadence
Recommended for up to $50K/mo managed ad spend
High-spend accounts, multi-campaign portfolios, and cross-platform paid acquisition
Monthly · custom scoped to portfolio
Recommended for $50K+/mo managed ad spend
| At a glance | Google Ads Audit & Launch | Ongoing Management | Performance Scaling |
|---|---|---|---|
| Full Account Audit | |||
| Restructure / Launch Blueprint | |||
| Tracking Setup Plan | |||
| Landing Alignment Recommendations | |||
| 30/60/90 Roadmap | |||
| Weekly Search Term Review | — | ||
| Monthly Creative Rotation + Testing | — | ||
| Bid Strategy + Budget Management | — | ||
| Tracking Maintenance | — | ||
| Pipeline-Level Reporting | — | ||
| Portfolio Bid Strategies | — | — | |
| Multi-Geo / Multi-Language Expansion | — | — | |
| Cross-Platform Alignment | — | — | |
| Dedicated CRO Program | — | — | |
| Paid Media Pod + Priority SLA | — | — |
30-day diagnostic guarantee
If, after the audit, the written findings don't surface enough opportunity to justify the engagement, we refund 50% — no awkward calls. Applies to the Audit & Launch tier.
What you DON'T pay for
60-second self-diagnostic
The same first read we run on every new account.
60-second self-diagnostic
Tell us where your account is today and we'll show you what we'd look at first. No login, no scraping your account — just a reasoned starting point.
Questions you'd probably ask anyway
If you don't see your question, email [email protected] — same person answers.
One call, one outcome: either a written list of things worth fixing in your account, or our honest opinion that you're already running tight. We don't pitch on the call.
30 minutes
Calendly slot. Camera optional. No follow-up nurture sequence.
We'll review your account live
Share your Google Ads ID before the call; we come with the screen ready.
No pitch deck
We'll either find something worth fixing, or tell you you're already in good shape.
Calendly opens once we connect — most slots within 48 hours.
