Avana Hub
Multilingual PPC (International Paid Search)

Paid search that speaks the language of each market — not just translated into it.

A structured international paid search system — localised keywords, market-fit campaign architecture, and ad-to-landing consistency that makes multilingual expansion scale with control, not chaos.

Better market fit
Smarter local keyword targeting
Stronger cross-market efficiency
Cross-Market PPC Performance
Live

Markets

6

Active

Languages

5

Live

Avg. CPL

$14.20

−38%

Market · LanguageCPL

UAE · EN / AR

$12.40

KSA · AR

$11.90

UK · EN

$16.80

Germany · DE

$18.20
Ad-to-landing alignment5 of 5 languages matched
Aligned
Localisation-first
Keyword + copy native
Market-fit driven
Structured by language
Scale-ready

At a Glance

A Cross-Market Paid Search System, Not a Translation Task.

Six disciplines that work together — the reason multilingual PPC behaves like a market-expansion engine instead of a language setting.

Markets

Country-specific strategy — search behaviour, competitive intensity, device mix, and commercial intent mapped per market before a single keyword is bid on.

Languages

Language-native campaign architecture — not translated clones. Arabic, English, German, French, Spanish, and beyond handled as first-class campaign surfaces.

Keywords

Local keyword research in each language — how people actually search in their market, not what Google Translate says they do.

Ads

Ad copy localised by native speakers and commercial context — cultural nuance, value-prop framing, and CTA style tuned per market.

Landing Pages

Ad-to-landing consistency per language — matching the search term, the promise, and the conversion flow so quality scores and conversion rates both hold up.

Scale

Cross-market performance reporting, market-level optimization, and expansion sequencing — international scale without account sprawl.

When You Need This

Seven Signals That Localisation Is Your Real Bottleneck.

If any of these are true, more budget on the same translated campaigns won't unlock the next market — localisation will.

Campaigns are translated but results are weak

Copy was rendered into the target language, but CTR, quality score, and lead volume didn't follow. Translation alone isn't what moves performance.

Different markets need different keyword strategies

The same product has entirely different search patterns in UAE, KSA, UK, and Germany — one keyword list can't serve them all.

Ad language and landing experience don't match

Arabic ad, English landing page. German headline, English form. Each mismatch breaks quality score and tanks conversion rate.

You're entering new countries without structure

Expansion is a checklist — more markets, more languages — but no one has designed the campaign architecture to avoid overlap and waste.

One account setup serves too many language needs

Five languages in one campaign, no location or language negatives, and broad match picking up the wrong market — a classic multilingual mess.

Lead quality varies too much across markets

Volume looks fine in aggregate, but closer inspection shows some markets flooding with low-intent leads while others underserve demand entirely.

International expansion needs more than translation

You want real market entry — not a slightly translated version of the home-market campaign. Structure, keywords, and landings must all move.

What This Covers

A Market-Fit PPC Operating System.

Seven disciplines that work together as one international paid search system — each compounding the next.

A full diagnostic of existing international campaigns — market coverage, language segmentation, keyword fit, copy quality, and landing alignment — or a greenfield build when the channel is new.

OutputAudit scorecard or launch-ready multilingual architecture

Core Use Cases

Five Engagement Patterns Mapped to Real Expansion Problems.

Market Entry PPC

A translated version of the home-market campaign is deployed into the new country and immediately underperforms — no one knows whether it's a market, copy, or landing problem.

Best for

Brands launching into a new language market — UAE expanding into Germany, UK entering KSA, US entering MENA.

Outcome

A localised market-entry campaign architecture with keyword-research-led assumptions, native copy, and landing alignment from day one.

In one line

"Market entry, not copy translation."

Goal → Solution

Start From the Outcome You Actually Want.

Language settings are a dead-end. Every engagement starts from the commercial outcome — the localisation work follows.

If you need

Need to launch in a new market

We deliver

Market-entry PPC structure with localised keywords, copy, and landings from day one

If you need

Need better keyword fit by language

We deliver

Native-language keyword research and commercial-intent adaptation per market

If you need

Need stronger ad relevance

We deliver

Copy localisation with cultural nuance, value-prop framing, and CTA adaptation

If you need

Need better conversion after the click

We deliver

Landing-page alignment by language, search term, and commercial promise

If you need

Need cleaner international scale

We deliver

Cross-market campaign architecture with clean segmentation and shared optimization logic

If you need

Need better reporting by market

We deliver

Segmented cross-market reporting and market-level optimization cycles

Why Multilingual PPC Underperforms

The Gap Isn't Translation — It's Localisation.

Most underperforming multilingual PPC accounts don't have a language problem. They have a structure, keyword, and landing problem disguised as one.

What goes wrong

  • Direct translation instead of localisation — grammar fine, intent broken
  • Weak local keyword selection pulled from translated home-market lists
  • One-size-fits-all campaign structure across every market and language
  • Ad language and landing page mismatch at the click
  • Poor market segmentation — location negatives, language targeting, network settings loose
  • Inconsistent lead quality between regions with no structural diagnosis
  • Scale without clarity — more markets, more spend, no cross-market view

How Avana Hub fixes it

  • Localised search strategy built from native intent, not translation
  • Keyword research in the target language, ranked by commercial intent
  • Language-by-market campaign architecture with clean isolation
  • Landing-page alignment by language, search term, and commercial promise
  • Sharp market segmentation with negatives, geo, and network settings tuned
  • Clear reporting by region and language with market-level optimization loops
  • Controlled international scaling with sequenced market expansion

Our Framework

The Avana Hub Multilingual PPC Framework.

Five compounding phases — Research → Localise → Align → Launch → Scale. Each phase only works because the previous one did.

01

Research

Map Each Market

Search behaviour, competitive intensity, and commercial intent per market — the research layer that stops translation from being mistaken for localisation.

02

Localise

Rebuild in Market Language

Native keyword research and copy localisation — not dictionary equivalents. Cultural nuance, intent phrasing, and CTA style tuned per market.

03

Align

Match Ad and Landing

Landing-page alignment by language and campaign — matching the ad promise, search term, and commercial flow end to end.

04

Launch

Segmented by Market

Clean language-by-market campaign architecture with negatives, geo, and network settings that isolate each market without cross-bleed.

05

Scale

Expand With Control

Cross-market reporting, market-level optimization cycles, and sequenced expansion — international scale with the rigour of single-market growth.

Process

A Structured Engagement, Not a Translation Handoff.

Five phases from market definition to scale. Every week has a clear objective and an artefact your team can act on.

01

Week 1

Markets, languages, and expansion goals

Define target markets, language priorities, commercial objectives per region, and the business case each market is being asked to deliver against.

02

Week 2

Audit structure, keywords, and landing fit

Current campaign architecture, keyword quality, ad copy, landing-page alignment, and Google-vs-Bing channel fit per market — ranked with impact estimates.

03

Week 3

Build language-based segmentation + localised strategy

Campaign architecture per language, negatives and network settings, native keyword research, and copy localisation briefs with variant sets.

04

Week 4

Launch and refine by market

Live deployment by market with language-native ads and landing alignment. Refinement begins immediately — CTR, quality score, and lead quality tracked per market.

05

Ongoing

Cross-market performance and scale

Market-level optimization cycles, budget reallocation, new-market sequencing, and scaling decisions grounded in per-market CPA and lead-quality data.

Sample Output

Localisation, Made Visible and Measurable.

Multilingual PPC gets dismissed as "just translation" because the work isn't shown. These are the artefacts your team actually gets.

Market-by-Market Performance
Last 30d
Market · LanguageCTRCPLLead Qual
UAE · EN + AR
6.8%$12.40A+
KSA · AR
7.4%$11.90A
UK · EN
5.1%$16.80A
Germany · DE
4.6%$18.20B+
France · FR
4.2%$19.40B
Language-Segmented Campaigns
Arabic (AR)4 campaigns
English (EN)3 campaigns
German (DE)2 campaigns
French (FR)2 campaigns
Spanish (ES)1 campaign
Total campaigns12
Keyword Localisation — Before / After
Arabic (UAE)
Before

تسويق رقمي

Translated, broad, generic

After

شركة تسويق رقمي في دبي للشركات

Intent + geo + buyer context

German
Before

Digitales Marketing

Literal, no commercial intent

After

Digitalagentur für B2B Leadgenerierung

Service-led, intent-rich

French
Before

marketing numérique

Too broad, no buyer cue

After

agence acquisition payante B2B

Commercial + audience fit

Ad → Landing Alignment
ARArabic → Arabic
ENEnglish → English
DEGerman → German
FRFrench → French
ESSpanish → Spanish
Cross-Market Scaling — 90-day trend

Active markets

26

Avg. market CTR

3.1%5.4%

Avg. CPL

$22.80$14.20

Lead quality (A/A+)

1 / 64 / 6

What You Get

Every Engagement Ships Tangible Artefacts.

No abstract "international strategy decks." Every deliverable is a concrete asset your team can act on or hand off.

Multilingual PPC Audit Findings

Ranked diagnostic of international campaigns — market coverage, language segmentation, keyword fit, ad-to-landing alignment, and channel strategy with impact estimates.

Language-Based Campaign Structure Plan

Campaign architecture segmented by language and market — negatives, geo targeting, network settings, and isolation logic ready for deployment.

Local Keyword Recommendations

Native-language keyword research per market with intent tiers, commercial phrasing, and local modifiers that translated lists consistently miss.

Ad Copy Localisation Guidance

Localised ad copy sets by native speakers with value-prop framing, cultural nuance, and CTA style tuned per market — plus a variant testing plan.

Landing Page Alignment Notes

Landing-page alignment map per language and campaign — matching ad promise, search term, and conversion flow without rebuilding the whole site.

Cross-Market Reporting Insights

Market-level performance reporting — CTR, CPL, lead quality, and quality score segmented by market and language, with refinement priorities.

Market Expansion Priorities

Sequenced market-entry roadmap with budget allocation logic, channel selection (Google vs Bing), and readiness criteria per market.

Ongoing Optimisation Recommendations

Monthly optimization cadence with per-market refinement priorities, keyword refresh cycles, and landing-alignment quality checks.

Pricing Plans

Multilingual PPC Pricing

International paid search engagements — from diagnostic audit to multi-market management and expansion. Scoped to market footprint, language depth, and channel coverage.

Multilingual PPC Audit

Full localisation, structure, keyword, and landing-alignment audit with a prioritised rebuild or launch plan

AED 2,950/mo
  • Market and language segmentation review (up to 6 markets)
  • Keyword localisation quality audit per language
  • Ad copy localisation and cultural fit review
  • Ad-to-landing alignment audit by language
  • Cross-market structure audit — negatives, geo, network settings
  • Google vs Microsoft channel-fit analysis per market
  • Lead quality diagnostic by market
  • Prioritised 30 / 60 / 90 day rebuild roadmap
  • Strategy walkthrough call
  • Delivered in 5–7 business days
  • Ongoing campaign management & optimisation
Most Popular

Multilingual PPC Launch & Ongoing Management

Full multilingual PPC architecture + native localisation + ongoing market-level optimisation (up to 3 markets)

AED 7,600/mo
  • Everything in Multilingual PPC Audit
  • Language-by-market campaign architecture and launch
  • Native-speaker keyword research per market
  • Ad copy localisation with variant testing plan
  • Ad-to-landing alignment mapping per language
  • Clean segmentation — negatives, geo, network settings
  • Weekly optimisation: keywords, copy, landings by market
  • Monthly cross-market reporting + refinement plan
  • Up to 3 markets, up to 3 languages
  • Google Ads + Microsoft Advertising coverage
  • Dedicated multilingual PPC strategist

Enterprise Multilingual PPC Program

Large-footprint international paid search with full multi-market coordination, advanced localisation, and enterprise expansion sequencing

Custom Pricing

Tailored to your needs

  • Everything in Launch & Ongoing Management
  • Multi-market coverage (4–10 markets, 4–6 languages)
  • Native-speaker keyword research libraries per language
  • Advanced copy localisation with cultural-fit iteration cycles
  • Landing-page alignment pipeline with CRO tuning per market
  • Google + Microsoft channel coordination across all markets
  • Cross-market reporting with per-market lead-quality scoring
  • Expansion sequencing and readiness-gated market launches
  • Quarterly strategy reconciliation + competitive market analysis
  • Dedicated multilingual PPC pod (strategist + analyst + native specialists)
  • Priority SLA + real-time Slack channel
No setup fees Cancel anytime Free consultation

FAQ

Questions Expansion Teams Ask Before Engaging.

Audit or setup, language-based campaign structure, native keyword research, ad copy localisation, landing-page alignment, cross-market reporting, international search expansion planning, and ongoing market-level optimisation — handled as one market-expansion system.

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Ready to Engage?

Expand paid search across languages and markets — without losing market fit.

Better localisation, cleaner campaign structure, sharper keyword fit, and landings matched to every market — paid search that actually performs in every language you run.

Cross-Market Snapshot
Live

Markets

6

Languages

5

Avg CPL

−38%

Ad → landing alignment5 of 5
Avg. market CTR5.4%
Lead quality (A/A+)4 of 6