Avana Hub
Google Shopping Ads Management

Turn your product catalog into a revenue channel, not just a list of SKUs.

Google Shopping Ads engineered as a product-led ecommerce system — stronger visibility, cleaner Merchant Center alignment, and catalog-based optimization that turns shopping-intent traffic into measurable revenue.

Better product visibility
Stronger shopping traffic
Smarter revenue growth
Shopping Performance
Last 30d

Impressions

1.84M

+42%

Clicks

48.2K

+31%

ROAS

6.3x

+1.8x

Top Product GroupsRevenue

Footwear / Sneakers

$84,210

Outerwear / Jackets

$56,480

Accessories / Bags

$31,905

Apparel / Knitwear

$22,640
Merchant Center98% feed health · 0 active disapprovals
Healthy

Built for ecommerce performance

Merchant Center native
Feed-aware campaign design
Catalog-first optimization
Disapproval remediation
Revenue-led reporting

At a Glance

Six Layers. One Product-Led Growth System.

Google Shopping Ads only works when product data, campaign structure, and optimization move together. We manage all three as a single system — not as isolated tasks.

Products

Your catalog is the real creative — every SKU is an ad unit that has to earn visibility on merit.

Feed

Feed quality drives eligibility, relevance, and ranking. Clean data is the highest-leverage lever.

Visibility

Impression share on shopping-intent queries — who appears, how often, and against whom.

Intent

Shopping traffic is high-intent by default. Our job is to keep click quality worthy of your budget.

Optimization

Product groups, titles, and attributes are tuned against SKU-level data, not account averages.

Revenue

Success is measured in ROAS, margin-aware revenue, and new-customer contribution — not clicks.

When You Need This

Seven Signals Your Shopping Ads Are Leaving Revenue on the Shelf.

Shopping underperformance is almost always a combination of campaign-side and catalog-side problems. Any two of these and a structured rebuild usually pays for itself within a quarter.

Low Product Visibility

Your products barely surface on core shopping queries — impression share is stuck in the low teens.

Merchant Center Issues

Disapprovals, warnings, or policy flags are eating into eligible inventory and throttling delivery.

Weak ROAS, Good Traffic

Shopping clicks come in — revenue doesn't follow. Click quality, not click volume, is the problem.

Large or Complex Catalog

Thousands of SKUs across categories, variants, and price bands with no product-level structure.

Weak Titles & Attributes

Generic titles, missing GTINs, thin attributes — Google can't match your products to the right queries.

Shopping Revenue Plateau

You need more high-intent ecommerce sales, but every lever you pull inside the account feels flat.

No Product Clarity in PMax

Shopping and Performance Max run side-by-side, but you can't see which SKUs actually drive revenue.

What This Service Actually Covers

Seven Disciplines, Delivered as One Product-Led System.

Not a technical checklist. Every layer has a commercial outcome attached — and every output is something your team can act on.

Either a full audit of your existing Shopping + PMax setup or a structured launch — campaign hierarchy, priority tiering, device and geo targeting, and bid strategy matched to catalog economics.

Improves

Campaign structure, bid strategy, priority tiers

Output

Campaign architecture doc · bid strategy rationale

Core Use Cases

Five Ways Brands Hire Us for Google Shopping Ads.

Pick the outcome that describes you most — the engagement shape follows from there.

Shopping Campaign Launch

Best For

Brands starting Shopping or relaunching after a reset

Problem It Solves

No structure, no Merchant Center, no feed — or a legacy setup that's been patched too many times.

Expected Outcome

A clean campaign architecture, healthy Merchant Center, and feed ready for scale from day one.

Scope a shopping campaign launch engagement

Goal → Solution Mapping

Tell Us the Outcome. We'll Route the Work.

You buy outcomes, not account structures. Here's how our Shopping Ads work maps to the commercial goals brands actually bring us.

Need more product visibility

Feed and campaign refinement

Enriched feed data, priority tiering, and query-level targeting that lift impression share on revenue-critical products.

Need better ROAS

Product group and performance optimization

Segmentation by margin and velocity, SKU-level bid strategy, and negatives that strip out clicks that never convert.

Need healthier Merchant Center

Data and readiness improvements

Disapproval remediation, shipping and tax setup, GMB linking, and automatic improvements tuned for delivery stability.

Need stronger product click quality

Title and attribute optimization

Category-specific title formulas, attribute completion, and image direction — matched to the queries that actually convert.

Need scalable ecommerce growth

Structured Shopping expansion

Margin-aware scaling, new-customer share tracking, and catalog-driven budget moves instead of blanket account lifts.

Need control across Shopping and PMax

Coordinated product strategy

Asset group logic, brand exclusions, and SKU-to-campaign routing so Shopping and PMax complement each other.

Why Shopping Campaigns Underperform

Shopping Success Is a Catalog Problem Disguised as an Ad Problem.

The shared pattern across underperforming accounts isn't bad campaigns — it's good campaigns running on weak product data and unstructured catalogs.

What goes wrong

Typical account
  • Weak or incomplete product data (titles, attributes, GTINs)
  • Poor Merchant Center hygiene and unresolved disapprovals
  • Generic product titles that miss buy-intent queries
  • Weak product grouping — bestsellers share bids with dead stock
  • Limited visibility into which SKUs actually drive revenue
  • Campaigns run without enough catalog logic or priority tiering
  • Budget not aligned with real product opportunity or margin

How Avana Hub fixes it

Product-led system
  • Stronger feed and product data quality, enforced at the source
  • Cleaner Merchant Center setup with a standing remediation loop
  • Sharper, category-specific title and attribute direction
  • Better group structure segmented by margin, velocity, and seasonality
  • SKU and category-level performance visibility in every report
  • Campaigns designed around catalog logic, not channel defaults
  • Smarter scaling decisions grounded in product opportunity data

The Avana Hub Shopping Ads Framework

Prepare → Structure → Surface → Optimize → Scale.

One methodology. Five stages. Every Shopping engagement moves through the same spine — so work is sequenced, not improvised.

1

Prepare

Merchant Center, feed data, catalog hygiene. Eligibility and data quality are fixed before campaigns.

2

Structure

Priority tiers, product groups, and segmentation by margin, velocity, and category opportunity.

3

Surface

Launch or relaunch with impression share targeted against revenue-critical SKUs — not the whole catalog.

4

Optimize

Titles, attributes, negatives, bids, and query-level reshaping — driven by SKU-level conversion data.

5

Scale

Margin-aware scaling, new-customer share tracking, and coordinated Shopping + PMax expansion.

Process

Five Steps. Sequenced, Not Stacked.

Every engagement follows the same rhythm. You always know what's shipping next, what was measured last, and what's still on the roadmap.

01.Review Catalog, Merchant Center & Shopping Performance

Week 1

We start with your product data, MC account state, active campaigns, and recent performance — understanding the revenue shape before anything is changed.

02.Audit Feed Quality, Product Data & Structural Issues

Week 1–2

A line-by-line audit of feed completeness, attribute quality, disapprovals, title patterns, and campaign architecture — with every finding tied to an impact estimate.

03.Build or Refine Campaigns and Product Groups

Week 2–3

Priority tiers, segmentation, bid strategy, and PMax coordination are designed against your catalog economics — bestsellers, margin leaders, and new-launch SKUs each get their own track.

04.Optimize Titles, Attributes, Visibility & Spend

Week 3–6

Category title formulas, attribute completion, image direction, negatives, and impression-share moves. Shipped in waves so we can measure incremental impact.

05.Measure Product-Level Performance & Scale Intelligently

Ongoing

Weekly SKU and category reviews, monthly scaling plans, and quarterly catalog-to-campaign reconciliation — keeping spend aligned with live product opportunity.

Proof & Sample Outputs

What Shopping Work Actually Looks Like.

Previews of the artefacts we ship — visibility boards, MC health panels, feed quality scorecards, product group performance, and title optimization previews.

Product Visibility Board
Impression share · top 100 SKUs
Low IS▸ colour intensity = impression shareHigh IS
+28% SKU coverage
Merchant Center Health
Active products12,480
Disapproved0
Warnings38
Feed errors0
Policy statusClear
Feed Quality Score

96

/ 100

Titles94%
Attributes98%
GTIN / MPN92%
Images99%
Product Group Performance
ROAS by segment
Bestsellers — Tier 1$18,4209.2x
Margin Leaders$12,6407.4x
New Launches$6,2104.1x
Long-Tail / Clearance$3,8402.6x
Title Optimization

Before

Running Shoes Mens — Black

After

Nike Pegasus 41 Men's Running Shoes — Road, Cushioned, Size 10 UK, Black

Query match lift+68%
Disapproval Remediation
30-day
Day 0 disapprovals412
Resolved — structural268
Resolved — policy118
Remaining26
Shopping Revenue Trend
Q-over-Q

+184%

Revenue from Shopping campaigns vs. prior quarter

Illustrative outputs — actual work is tailored to each brand's catalog, Merchant Center state, and revenue goals.

What You Get

Every Engagement Ships Tangible Artefacts.

No abstract "strategy docs." Every deliverable is something your team can act on or hand off.

Shopping Audit Findings

A ranked, evidence-backed list of what's capping performance — feed, account, campaign, and catalog issues with impact estimates.

Merchant Center Readiness Notes

Account state, disapprovals resolved or scheduled, shipping/tax/GMB status, and a standing hygiene checklist.

Feed & Catalog Alignment Recommendations

Feed rules, supplemental feeds, custom labels, and attribute completion plan — ready for your dev or PIM team to ship.

Product Group Structure Plan

Segmentation map by margin, velocity, category, and season — with bid strategy rationale for each tier.

Title & Attribute Optimization Guidance

Category-specific title formulas, attribute completion targets, and image direction matched to buy-intent queries.

Product Performance Insights

SKU and category-level views of impressions, click quality, conversion rate, ROAS, and new-customer share.

Scaling Priorities

The quarterly sequence of where to add spend, where to hold, and where to retire — grounded in live data, not hunches.

Ongoing Optimization Recommendations

Weekly optimization logs and monthly direction notes so your team can trace every change back to the reasoning behind it.

Pricing Plans

Google Shopping Ads — Pricing

Product-led Shopping engagements — from diagnostic audit to full Merchant Center, catalog, and campaign management. Scoped to catalog size, product complexity, and growth stage.

Google Shopping Audit

Full Shopping + Merchant Center + feed + catalog audit with a prioritised rebuild or scaling roadmap

AED 3,300/mo
  • Shopping and PMax account health review (up to 5 campaigns)
  • Merchant Center health audit (disapprovals, warnings, policy, shipping, tax)
  • Feed quality scorecard — titles, attributes, GTINs, images
  • Product group structure review with margin-aware segmentation logic
  • SKU / category performance mapping against revenue contribution
  • Prioritised 30 / 60 / 90 day rebuild roadmap
  • Strategy walkthrough call
  • Delivered in 7–10 business days
  • Ongoing campaign management & optimisation
  • Product data enrichment / supplemental feed build
Most Popular

Shopping Launch & Ongoing Management

Shopping campaign setup or restructure + Merchant Center readiness + weekly product-led optimisation

AED 7,600/mo
  • Everything in Google Shopping Audit
  • Shopping campaign setup or full restructure (Standard + PMax coordination)
  • Merchant Center readiness — disapproval remediation, shipping, tax, GMB linking
  • Supplemental feed build + custom label schema (up to 15 labels)
  • Product group segmentation by margin, velocity, and seasonality
  • Category-specific title and attribute optimization (up to 5,000 SKUs)
  • Weekly optimisation: negatives, bids, impression-share moves, query review
  • Monthly SKU / category performance reports + scaling plan
  • Up to $50k/mo managed Shopping spend
  • Dedicated ecommerce Shopping strategist

Enterprise Catalog & Scaling Program

Large-catalog Shopping growth with deep feed engineering, multi-market expansion, and PMax coordination

Custom Pricing

Tailored to your needs

  • Everything in Launch & Ongoing Management
  • Enterprise-grade feed pipeline (PIM / dev integration, rules, supplemental feeds)
  • Title & attribute optimization at catalog scale (5,000+ SKUs)
  • Multi-market / multi-currency Shopping expansion (up to 6 markets)
  • Shopping + PMax full-funnel coordination with SKU-to-campaign routing
  • Margin-aware ROAS + new-customer contribution modelling
  • Dedicated feed engineer + Shopping strategist + analyst pod
  • $50k+/mo managed Shopping spend
  • Quarterly catalog-to-campaign reconciliation workshops
  • Priority SLA + real-time Slack channel
No setup fees Cancel anytime Free consultation

FAQ

Questions Brands Ask Before Engaging.

Campaign audit or setup, Merchant Center readiness, product feed and catalog alignment, product group structure, title and attribute optimization, performance refinement, scaling decisions, and Shopping + PMax coordination where relevant.

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Ready to Engage?

Turn your product catalog into a stronger revenue channel.

Better Shopping visibility, cleaner product data, smarter campaign optimization. The three levers every serious ecommerce account needs — delivered as one product-led system.

Shopping Snapshot
Live

Visibility

+28%

ROAS

6.3x

Merchant Center healthy
Feed quality 96 / 100
Revenue +184% QoQ