Avana Hub
Ads Management — Performance Max

Automation Performs
As Well As You Guide It.

Performance Max is powerful — and ruthless with weak inputs. We engineer the signals, assets, feed, and tracking that let Google's automation learn on your business goals, not spend against them.

Better automation inputs Stronger cross-channel performance More controlled scaling
PMax Input Quality Board
Health

Overall input quality

72/ 100

Automation learning rate limited

After optimisation

→ 94

projected

Audience signals
92Strong
Asset groups
74Good
Product feed
61Needs work
Conversion tracking
88Strong
First-party data
45Gaps

Guided automation

Better inputs → Better learning

6 surfaces

Search, Shopping, YouTube, Display, Gmail, Maps — under one automated campaign

4 inputs

Signals, assets, feed, tracking — the levers you still control under the hood

7 days

to audit your PMax inputs and map a restructure plan

Guided

automation with strategic oversight — not set-and-forget spend

Performance Max at a Glance

Six Levers You Actually Still Control.

Google does the media buying. We engineer the inputs it learns from. Get these six right and automation works with you instead of around you.

Guided

Automation

Google's ML running across Search, Shopping, YouTube, Display — valuable when fed discipline, dangerous when fed noise

Teach it

Signals

Customer Match, remarketing pools, lookalikes, in-market — the audience hints that teach the algorithm who to find

Quality

Assets

Headlines, descriptions, images, videos, logos — every asset a lever the algorithm reaches for on the right surface

Health

Feed

For ecommerce, the product feed is half the performance — titles, images, categorisation, custom labels

Discipline

Optimisation

Asset refresh, signal tuning, exclusion management, and spend guardrails — the weekly work under the automation

Controlled

Scale

Expand by input quality, not just by budget — stronger signals and cleaner feed let PMax grow without breaking ROAS

When You Need Performance Max Management

Seven Signs Automation Is Working Against You.

PMax is powerful — and indifferent to your business goals. When the inputs aren't right, the algorithm gets efficient at the wrong thing.

PMax is running — results are unclear

Spend is going out. Conversions report. But you can't see where, why, or what to change next — performance is a black box

Automation is spending without confidence

Budget increases don't correlate with more sales — you're scaling blind and hoping the machine figures it out

Asset groups are weak or underdeveloped

One headline variant, two images, no video — PMax can't rotate what you didn't give it, and delivery suffers on rich surfaces

Your conversion data is unreliable

Enhanced conversions off, server-side missing, offline imports absent — the algorithm learns from partial data and optimises wrong

Feed quality is quietly hurting results

Weak product titles, missing attributes, no custom labels, low-quality images — ecommerce PMax under-performs from the feed up

You want scale without losing control

Ready to grow spend, but wary of Google's 'trust us' pitch — you need guardrails, exclusions, and real interpretation of results

Legacy migration left messy performance

Smart Shopping → PMax, Search → PMax, or partial migrations — your account is a mix of old logic and new automation fighting each other

What This Service Covers

Seven Layers. One Guided Automation System.

Google controls the delivery. We control the inputs, the tracking, and the interpretation — the three things that actually decide whether automation is buying pipeline or buying noise.

PMax Audit or Launch

Start from honesty — the current state of the account or a production-ready launch foundation

  • Current PMax health audit (scores, drift, exclusions, placements)
  • Business goal → campaign role alignment
  • New-account launch blueprint for first-time PMax
  • Baseline reporting + input quality scoring
  • Risk and guardrail map before going live
  • Strategy walkthrough with key stakeholders

Migration From Existing Campaigns

Smart Shopping → PMax, Search → PMax, or hybrid transitions done without cratering the baseline

  • Pre-migration baseline capture
  • Campaign consolidation vs. parallel-run decisions
  • Audience signal carry-over + refresh
  • Budget transition + learning-phase protection
  • Post-migration attribution reconciliation
  • Clean shutdown of deprecated campaigns

Asset Group Setup & Improvement

Every surface PMax serves needs the right raw material — you don't get to choose the placement, but you do choose what shows

  • Asset group structure by audience / theme / product
  • Responsive headline + description variant libraries
  • Image sets across all required aspect ratios
  • Video asset production or sourcing (YouTube requirement)
  • Logo + brand asset delivery
  • Quarterly asset refresh program

Audience Signal Strategy

Signals are hints, not hard targeting — but strong hints dramatically shorten PMax's learning phase

  • Customer Match list design and upload
  • Remarketing pools by behavioural recency
  • Lookalike / similar audiences from customers
  • In-market + affinity layers per asset group
  • Custom audiences from keywords + URLs
  • Signal hygiene: freshness, size, consent

Feed & Creative Alignment

For ecommerce, the product feed is half the performance — creative alignment is the other half

  • Merchant Center feed health audit (warnings, disapprovals)
  • Product title optimisation + attribute completeness
  • Custom labels for performance-tier segmentation
  • Image quality + lifestyle vs. product shot mix
  • Category and GTIN coverage
  • Feed → asset-group theme mapping

Conversion Tracking Readiness

PMax learns from conversion data. Bad data → bad learning → efficient waste

  • Enhanced Conversions + Consent Mode v2 deployment
  • Server-side GTM for iOS 14+ and cookie-loss resilience
  • Offline conversion import (lead-gen, longer cycles)
  • Value rules + conversion value mapping
  • GA4 key-event mapping to Ads imports
  • Attribution model alignment (data-driven preferred)

Ongoing Optimisation & Interpretation

PMax performance visibility is limited by design — someone has to translate the signals into decisions

  • Weekly input-quality review (assets, signals, feed)
  • Account-level + campaign-level exclusions
  • Placement + brand safety monitoring
  • Search terms insight review (where available)
  • Asset group performance teardown
  • Monthly strategic reallocation + scale decisions

Core Use Cases

Five Engagements We Run Most Often.

Each matches a specific point in the PMax lifecycle — launch, migrate, fix, feed, or scale. Pick the one closest to your reality.

PMax Launch & Setup

Best for

Brands launching Performance Max for the first time — or re-launching after a failed automated campaign attempt

Problem solved

Getting the inputs right from day one so PMax's learning phase doesn't burn through 30 days of budget to teach itself basics

Expected outcome

Production-ready campaign with strong signals, complete asset groups, verified tracking, and a staged ramp plan

Migration to Performance Max

Best for

Accounts transitioning from Smart Shopping, standard Shopping, or legacy Search — forced or chosen

Problem solved

Migrations without a plan crater the baseline; PMax relearns from scratch and performance regresses before it recovers

Expected outcome

Baseline capture, parallel-run transition, signal + asset carry-over, protected learning phase, clean shutdown of old

Asset Group Optimisation

Best for

Accounts with PMax running but weak asset groups — thin headlines, low image variety, no video

Problem solved

PMax can't rotate assets it doesn't have; under-fed asset groups get limited delivery on the richest surfaces

Expected outcome

Complete responsive asset libraries, video assets, logo + brand discipline, quarterly refresh program

Feed & Signal Improvement

Best for

Ecommerce brands where feed quality and first-party data are silently capping PMax performance

Problem solved

Merchant Center warnings ignored, product titles weak, no custom labels, Customer Match stale or absent

Expected outcome

Clean feed (warnings resolved, titles rewritten, labels deployed) + fresh signal stack + first-party data lift

Controlled Performance Scaling

Best for

Profitable PMax campaigns ready to grow spend without blind reliance on automation

Problem solved

Doubling budget triggers a new learning phase and cratered ROAS — scaling needs signal quality, not just more dollars

Expected outcome

Incremental scaling plan, signal + feed expansion, guardrails, asset group diversification, attribution review

Goal → Solution Mapping

Start From the Business Problem. End With the Right Input Lever.

Google's UI shows you the campaign. We show you the six places the outcome is actually decided — pick your goal, we pick the lever.

Goal

Need better PMax performance

Solution

Asset + signal optimisation

Goal

Need more control over automation

Solution

Tracking clarity + strategic refinement

Goal

Need better ecommerce results

Solution

Feed alignment + asset improvement

Goal

Need stronger lead generation

Solution

Signal strategy + conversion quality

Goal

Need safer scaling

Solution

Controlled optimisation + review

Goal

Need a cleaner migration path

Solution

Structured PMax transition planning

Why Performance Max Campaigns Underperform

PMax Doesn't Fail. The Inputs Do.

Google's automation is genuinely good. It gets efficient at whatever you ask it to be efficient at. The question is: what are you asking it to do?

Without guided inputs

  • Audience signals ignored or one blanket remarketing pool — automation has no idea who to look for
  • Asset groups with 3 headlines, 2 images, no video — Google can't rotate what you didn't give it
  • Creative that's generic, stale, or mismatched to the stage — delivery goes to the cheapest surface by default
  • Product feed with warnings, weak titles, no custom labels — ecommerce PMax loses at the source
  • Conversion tracking half-wired — enhanced conversions off, no server-side, partial offline imports
  • Blind trust in automation — no exclusions, no guardrails, no weekly interpretation
  • Performance reviewed by the aggregate number — no asset, signal, or feed-level decisions possible

With Avana Hub's guided PMax

  • Layered audience signals — Customer Match + lookalikes + in-market + remarketing — each with a job
  • Complete asset groups: full responsive libraries, multiple video assets, image variety, clean brand system
  • Stage-aware creative and messaging, tested in rotation, refreshed quarterly
  • Feed cleaned, titles rewritten, custom labels deployed, Merchant Center warnings resolved
  • Enhanced conversions + Consent Mode + server-side GTM + offline imports — PMax learns on real data
  • Guardrails, exclusions, placement monitoring, weekly input-quality review — automation that earns the budget
  • Asset-level, signal-level, and surface-level interpretation — decisions backed by evidence, not vibes

Avana Hub Performance Max Framework

Prepare → Signal → Structure → Refine → Scale.

A repeatable system for every PMax engagement. Same discipline on every account — tailored to your funnel, feed, and creative reality.

01

Prepare

Audit tracking, feed, existing campaigns, and business goals — the real starting baseline before PMax learns anything

02

Signal

Design the audience hint stack — Customer Match, lookalikes, remarketing, in-market — that shortens the learning phase

03

Structure

Build asset groups by theme, audience, or product tier — each with complete, differentiated creative and strong visual variety

04

Refine

Weekly input-quality review, exclusion management, placement monitoring, asset rotation — compounding discipline

05

Scale

Grow budget and surfaces by input quality first — signals and feed carry the scale, not a 2× budget bet

Process Timeline

From Input Audit to Confident Scaling in Predictable Weeks.

Every week has a known deliverable — because automation doesn't excuse transparency, it requires it.

Day 1–2

Review goals, data quality & current structure

Pipeline targets, CAC ceiling, existing campaign map, tracking reliability, feed state (if ecommerce), creative inventory

Day 3–7

Audit signals, assets, feed & tracking readiness

Input-quality scoring per layer, gap report, risk map, baseline capture before any change goes live

Week 2

Build or restructure PMax around stronger inputs

Asset group architecture, complete responsive libraries, signal stack, feed cleanup, tracking deployment

Week 3+

Optimise asset groups, signals & automation behaviour

Weekly input reviews, asset rotation, placement exclusions, signal refresh, guardrail tuning

Week 4+

Measure, interpret & scale with confidence

Asset-level + signal-level + surface-level reporting, marginal-ROAS scaling plan, monthly strategic review

Sample Output

What Input-Quality Looks Like in Practice.

Not a wall of Google UI screenshots. An input-first view where every asset, signal, and feed item has a score, a gap, and a next step.

Asset strength

72 / 100

Signal coverage

4/5 active

Feed health

94% clean

Learning phase

Exit 10 days

Asset Strength Board
Mock Data
AssetHaveTargetStrength
Headlines1215Excellent
Descriptions45Good
Images (1:1)820Low
Images (4:5)315Low
Videos25Weak
Logos55Complete
Google's own strength indicators — extended with our completeness targets per surface.
Audience Signal Panel
Live
Customer Match
18.4kDeployed
Remarketing pools
51k8 pools
Lookalike seeds
2 seedsPartial
In-market + affinity
4 layersDeployed
Custom audiences
—Missing
Missing Custom Audiences = 1 of 5 learning shortcuts unused.

What You Get

Eight Deliverables. One Guided Automation System.

Documented, portable, and actionable — PMax stays transparent even when Google's UI doesn't.

PMax audit findings

Full input-quality score across assets, signals, feed, tracking — with gap list per layer

Launch or migration recommendations

Production-ready blueprint or structured migration plan with baseline capture and learning protection

Asset group improvement notes

Per-asset completeness gaps, rotation strategy, video requirements, refresh cadence

Audience signal strategy

Customer Match design, remarketing pool definitions, lookalike seeds, in-market layering

Feed & creative alignment

Merchant Center cleanup plan, title rewrites, custom labels, category alignment (ecommerce)

Conversion tracking guidance

Enhanced conversions, server-side GTM, offline imports, value rules, attribution model review

Optimisation priorities

Weekly review cadence, exclusion lists, placement guardrails, asset rotation schedule

Scaling recommendations

Marginal-ROAS budget expansion plan, signal expansion, asset diversification, when to test next campaign

Pricing Plans

Google Performance Max — Pricing

Guided automation for PMax — from diagnostic audit to full-account management and controlled scaling. Scoped to account maturity, feed complexity, and creative production needs.

Performance Max Audit

Full input-quality audit (signals, assets, feed, tracking) with prioritised restructure plan

AED 3,300/mo
  • Input-quality scoring across 4 layers (signals, assets, feed, tracking)
  • Asset strength board with completeness gaps
  • Audience signal coverage audit
  • Merchant Center / feed health check (ecommerce)
  • Conversion tracking readiness review
  • Exclusion + guardrail recommendations
  • Prioritised 30/60/90 restructure roadmap
  • Strategy walkthrough call
  • Delivered in 7–10 business days
  • Ongoing management & optimisation
Most Popular

PMax Launch & Migration

New-account launch or Smart Shopping / Search → PMax migration with baseline protection

AED 7,600/mo
  • Everything in Performance Max Audit
  • Campaign setup or structured migration plan
  • Complete asset group deployment (2–4 groups)
  • Full signal stack deployment (Customer Match + lookalikes + remarketing)
  • Feed cleanup + title / attribute rewrites (ecommerce)
  • Enhanced conversions + server-side GTM setup
  • Learning-phase protection + parallel-run if migrating
  • 4 weeks post-launch optimisation included
  • Post-launch strategic review
  • Dedicated PMax strategist

Ongoing PMax Management

Full management with weekly input-quality reviews and asset refresh program

Custom Pricing

Tailored to your needs

  • Everything in Launch & Migration
  • Weekly input-quality review (signals + assets + feed)
  • Monthly asset rotation and creative testing
  • Quarterly asset refresh production (responsive + video)
  • Ongoing feed maintenance + custom label optimisation
  • Weekly exclusion + placement monitoring
  • Asset-level + signal-level + surface-level reporting
  • Monthly strategic interpretation + scale decisions
  • Dedicated strategist + analyst
  • Priority SLA + real-time Slack channel
No setup fees Cancel anytime Free consultation

Frequently Asked

Straight Answers About Performance Max.

Related Services

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Get Started

Give Automation
Something Worth Learning On.

Stronger signals, cleaner feed, complete assets, reliable tracking — the four inputs that decide whether PMax is a growth engine or a budget tax.

7-day audit turnaround Guided automation Weekly input-quality reviews
Input Quality SnapshotGuided

Overall quality

94/ 100
↑ +22
Asset strength
Excellent
Signal coverage
5 / 5
Learning phase
Exit