A structured SEO diagnosis that surfaces what's holding your site back — then hands you a prioritised roadmap so every hour spent fixing something moves the needle. No data dumps. No generic checklists. Direction.
Overall Health
Needs focused action
8
Critical
23
High
41
Medium
Top quick win
+18% traffic in 30 days
7–10 days
from kickoff to delivered audit + roadmap
3 layers
technical, on-page, and content diagnostic depth
60–80%
of issues identified are quick wins under 2 weeks
100%
priority-ranked — we tell you what to fix first
At a Glance
We diagnose every surface that affects rankings — then stack-rank the fixes so you know exactly where to start.
Core Web Vitals, crawl errors, redirect chains, schema, canonicals, hreflang, status codes
Title tags, headings, meta descriptions, internal linking, anchor text, image alts
Intent alignment, depth, uniqueness, keyword coverage, cannibalization, thin content
Crawl depth, orphan pages, index bloat, robots.txt, sitemap integrity, coverage issues
LCP, CLS, INP, image optimisation, render-blocking resources, mobile UX signals
Every finding ranked by impact × effort — you get a clear fix-first roadmap, not a data dump
When You Need an Audit
Skipping the diagnostic and jumping straight to "doing SEO" is how budgets get wasted. An audit makes every later dollar count.
Sudden or gradual decline and you don't know if it's content, technical, or an algorithm update
Pages sit on page 2–3 for months despite consistent content publishing
Too many competing reports, tools, and opinions — no clear direction
Some pages win, most don't — and no one's mapped out why
Slow pages, crawl errors in GSC, indexing issues, or migration aftermath
Before spending on content or links, you want to know the real starting baseline
What the Audit Covers
Every section below isn't a checkbox — it's signal that ends up in the same final roadmap, ranked by the ROI of fixing it.
Every infrastructure signal that affects how search engines crawl and evaluate your site
Page-level optimisation signals that control how each URL competes in its SERP
Whether every indexed page actually deserves to rank — and against what intent
How Google actually discovers, prioritises, and stores your pages in its index
Speed, mobile usability, and experience metrics that feed Google's quality signals
Every finding ranked by impact × effort — the output is a plan, not a spreadsheet of problems
Core Use Cases
Not every site needs the same depth. These are the shapes of engagements we see repeatedly — pick the one that matches your situation.
Best for
Sites that lost 20%+ organic traffic in the last 90 days
Problem solved
You don't know if it's an algorithm hit, a technical regression, or content decay
Expected outcome
Root cause identified + 30-day recovery plan with highest-leverage fixes first
Best for
Sites launched, migrated, or rebuilt in the last 6 months
Problem solved
Suspected crawl errors, slow performance, indexing bloat, or schema issues
Expected outcome
Every technical defect catalogued with severity + specific fix instructions
Best for
Content-heavy sites with 50+ blog posts or service pages
Problem solved
Some pages rank, most don't — and you can't tell what separates the winners
Expected outcome
Per-page quality scoring + keep/refresh/merge/remove recommendations
Best for
Before investing in content, links, or agency retainers
Problem solved
You want a real baseline and a strategy that's not just "publish more"
Expected outcome
Clean starting point + sequenced 90-day growth plan tied to business goals
Best for
Ecommerce, marketplaces, publishers with 1,000+ indexed URLs
Problem solved
Crawl budget, faceted URLs, duplicate inventory, and pagination are all suspects
Expected outcome
Crawl-efficiency diagnosis + index-bloat triage + technical roadmap at scale
Audit by Business Goal
Not sure which audit fits? Trace your biggest business question here and follow the arrow.
Goal
Recover lost traffic
Solution
Traffic Drop Audit
Goal
Fix technical issues
Solution
Technical SEO Audit
Goal
Improve content ROI
Solution
Content & On-Page Audit
Goal
Plan 90-day SEO strategy
Solution
Pre-Growth Audit
Goal
Diagnose large indexed site
Solution
Large Site Audit
Why Websites Underperform
Most SEO stalls not because teams aren't working hard — but because they're working on the wrong things. The audit fixes the direction.
Avana Hub Audit Framework
A repeatable diagnostic system. Same depth every time, tailored to your site's shape and business goals.
Full crawl + signal capture across technical, on-page, content, and UX layers
Identify root causes, not symptoms — mapping how problems compound across the site
Every finding gets an impact score × effort estimate, benchmarked against business goals
Sequence issues by ROI — quick wins first, structural fixes planned, dependencies mapped
Deliver a 30/60/90 roadmap with owners, effort, and expected impact per initiative
Process Timeline
Structured, predictable, and depth-first — no weeks-long waiting for a PDF that tells you things you already knew.
Full crawl, analytics + Search Console access, technical audit, performance baselines
Technical defects, content gaps, intent mismatches, indexing bloat, UX regressions
Impact × effort scoring, quick-win classification, dependency mapping, ROI estimation
30/60/90 day plan with owner suggestions, effort estimates, and expected outcomes
Full report, executive summary, strategy walkthrough call, and implementation brief
Sample Audit Output
Not a PDF dump. A visual, prioritised, action-ready report your team can hand to engineers, writers, or an agency tomorrow.
Critical issues
8
Quick wins
14
Recovery potential
+62%
Estimated to impact
4–6 wk
Roadmap Phases
What You Get
Everything you need to hand to engineers, writers, or another agency and say "fix this first."
PDF + shareable dashboard — every finding documented with evidence and location
Categorised by technical, on-page, content, UX — with affected URLs and screenshots
Every issue scored by impact × effort, with quick-win flags and ROI estimation
30/60/90 day plan with sequenced fixes, dependencies, and suggested owners
Not just problems — specific, actionable fix instructions per finding
Strategy call to align your team, answer questions, and plan implementation
Pricing Plans
From a focused technical + on-page diagnosis to a full growth-ready audit with ongoing monitoring. Scoped to your site size, goals, and urgency.
Full-stack technical + on-page + content diagnosis with prioritised 30/60/90 roadmap
Deep-dive audit for traffic drops, large sites, or pre-retainer engagements
Continuous SEO health monitoring with quarterly deep-dive audits
Tailored to your needs
Frequently Asked
Related Services
Get Started
Your site has signals. We read them, rank them, and hand you a plan. In 7–10 days you stop working on the wrong things and start recovering rankings on purpose.
Next step
30-day roadmap with owners + ROI