"Your store gets traffic but product discovery is weak — visitors arrive, but they don't find the products they came for, and you're not ranking for the commercial queries your catalog should own"
Category and product-page optimisation aligned to the commercial intent keywords your inventory actually serves — so visitors find what they came for and rankings target the queries that drive purchase.
"Your category pages are underperforming — they look complete, they have products, they have descriptions, but they don't rank for the head terms that should belong to them"
Category pages treated as content assets in their own right — with intent-aligned copy, entity coverage, internal linking priority, and the specific signals that turn PLPs into ranking pages, not just containers.
"Your platform limits SEO flexibility — Shopify URL structure locked, Magento performance trade-offs, WooCommerce template variability, or a headless setup where SEO wasn't scoped in build"
Platform-aware strategy that works within your actual constraints — what's possible on Shopify vs Magento vs WooCommerce vs custom stacks, and how to get the maximum SEO value inside each one.
"Your catalog is growing and crawl/index issues are increasing — faceted navigation creating parameter traps, variant URLs diluting signals, or Search Console coverage errors climbing each month"
Crawl and index planning at catalog scale — facet/filter strategy, parameter handling, variant canonicalisation, pagination approach, and the specific configurations each platform requires.
"Your store structure feels messy or hard to scale — categories that overlap, products in the wrong places, URL hierarchies that made sense at 200 SKUs but don't at 2,000"
Commerce architecture review: category hierarchy audit, URL structure recommendation, internal linking graph, and the consolidation work that makes the site scale from current catalog to 10× its size.
"You're planning a platform change or migration — replatform to Shopify, Magento to headless, subdomain to subdirectory — and migrations are the highest-risk SEO project most stores run"
Pre-migration SEO plan: URL mapping, redirect strategy, content migration QA, post-migration validation, and the timeline that protects organic revenue through the transition.
"You need more organic revenue growth — not just more sessions. Your traffic reports look fine but the commerce metrics (organic revenue, product discovery, conversion from organic) have plateaued"
Revenue-attributed SEO: organic traffic segmented by commercial intent, category-level revenue tracking, product discovery measurement, and the SEO actions prioritised by attributable commerce value.
"You sell on marketplaces (Amazon, eBay) as well as your store — and you're not sure how to approach SEO across both surfaces, which should own which keywords, or how to avoid cannibalising"
Cross-surface commerce SEO strategy: marketplace vs owned-store keyword allocation, brand-site role definition, and the architecture that makes both surfaces perform without competing with each other.
