E-commerce Marketing
E-commerce growth is not about running more campaigns. It's about building the acquisition, conversion, and retention system that turns your store into a compounding revenue engine.
Trusted by DTC brands, online retailers, and ecommerce startups across the UAE, GCC & Europe.
Conv. Rate
3.1%
1.4%
store conversion rate
Repeat Rate
54%
22%
repeat purchase rate
CAC
$41
$94
customer acquisition cost
Revenue by channel
Customer Lifecycle Value
LTV improved from £68 → £142 over 12 months
Revenue growth within 6 months
across acquisition, conversion, and retention improvements
Typical store conversion rate improvement
after funnel and store optimisation
Increase in repeat purchase rate
through lifecycle email and retention strategy
Revenue attribution from click to sale
acquisition, conversion, and retention measured together
Service Scope
E-commerce marketing is not a single campaign or ad channel. It is the connected system that builds acquisition, improves store performance, and compounds revenue through retention.
Define the right channel mix, audience strategy, and entry-point offers that bring qualified buyers to your store — at a cost per acquisition your margins can support.
What we cover
Paid search · paid social · SEO visibility · channel selection · CAC target setting
Ensure your products and categories rank, convert, and perform. We align content, structure, and paid placement to drive traffic to the pages that actually matter for revenue.
What we cover
Category SEO · product page optimisation · Google Shopping · collection structure
Turn more of your existing traffic into buyers. We audit and improve the full purchase path — from product discovery to checkout — removing the friction that stops qualified visitors from converting.
What we cover
PDP optimisation · checkout CRO · trust signal placement · mobile UX · A/B testing
Acquisition is only half the model. We build the post-purchase system — email flows, loyalty logic, and retargeting sequences — that converts one-time buyers into repeat customers.
What we cover
Lifecycle email · win-back campaigns · LTV modelling · loyalty mechanics · churn reduction
Connect every channel, campaign, and touchpoint to actual revenue. We build the measurement infrastructure that makes growth decisions reliable — not based on incomplete data.
What we cover
Multi-touch attribution · ROAS tracking · funnel dashboards · revenue-linked reporting
Growth without a unit economics model is just spend. We define the thresholds and scaling logic that allow you to increase investment as performance is validated — not as a gamble.
What we cover
Unit economics modelling · scaling thresholds · channel prioritisation · growth roadmap
Is This Right for You?
More budget rarely fixes a structural growth problem. If any of these describe your store, the issue is in the system — not the spend.
Your store gets traffic but conversion is weak
Traffic without conversion is a funnel problem, not a traffic problem. The issue is somewhere between landing and purchase — poor product presentation, weak trust signals, friction in checkout, or a mismatch between what the ad promised and what the page delivers.
Store conversion audit + funnel drop-off analysis + CRO prioritisation
Repeat purchases are low — most customers only buy once
A single-purchase customer base means your entire growth model depends on continuously acquiring new buyers. Without retention mechanics, LTV stays low and your CAC becomes impossible to justify at scale.
Lifecycle email strategy + repeat purchase flow + LTV modelling
Paid traffic is expensive and doesn't convert profitably
High CPL and poor ROAS almost always trace back to audience-offer mismatch, landing page friction, or budget spread across channels that don't convert at your margin threshold.
Paid channel audit + audience refinement + landing page alignment
Your product and category pages underperform
Products that don't rank organically and don't convert paid traffic are structural liabilities. Poor product content, weak trust cues, and misaligned search intent all compound the problem.
Category SEO + product page CRO + Google Shopping restructure
Your marketing channels feel disconnected
Disconnected channels produce inconsistent messaging, duplicated effort, and no compounding effect. Revenue attribution becomes impossible, and budget decisions are made on incomplete data.
Channel integration strategy + attribution setup + unified reporting
You're growing but not profitably — margins are thinning
Revenue growth with declining margins usually signals CAC inflation, over-discounting, or retention failure. More spend amplifies the problem rather than solving it.
Unit economics review + CAC/LTV analysis + margin-aligned growth plan
You can't clearly see what's driving your store revenue
Without proper attribution and revenue-linked reporting, every channel appears to be contributing. Budget decisions become opinion-based and inefficiency compounds quietly.
Revenue attribution setup + full-funnel performance dashboard
You've tried scaling spend but performance dropped
Scaling a store that hasn't been structurally optimised amplifies waste, not results. Profitable scaling requires a validated unit economics model and defined efficiency thresholds first.
Scaling threshold analysis + unit economics model + structured growth plan
Use Cases
Sustainable ecommerce growth doesn't come from a single channel or tactic. It comes from improving all five of the core levers — together, in the right sequence.
Most stores overspend on acquisition because they treat it as a single channel problem. We build a multi-channel acquisition model with a defined CAC target, channel mix, and audience strategy that brings qualified buyers at margins your store can sustain.
30–55%
CAC reduction
3–6×
ROAS target
+80%
Channel efficiency
What we deliver
Multi-channel acquisition strategy with defined CAC ceiling
Google Shopping and Search campaigns structured for margin-positive ROAS
Meta and social acquisition aligned with product and audience fit
SEO-driven organic acquisition for compounding long-term traffic
Attribution model connecting ad spend to revenue by channel
Find Your Fit
Ecommerce growth problems usually trace back to one root cause. Identify your situation below and see exactly how we'd approach it.
Goal
I need more qualified traffic to my store
You have a working store and decent conversion rates, but not enough of the right people arriving. Volume is the constraint.
Our approach
Multi-channel acquisition strategy + channel selection + SEO visibility + paid acquisition restructure. We define where your buyers are and build the acquisition model to reach them efficiently.
Typical outcome
30–55% CAC reduction with volume increase within 60–90 days
Goal
I have traffic but it doesn't convert into sales
Sessions are healthy, but add-to-cart and checkout rates are weak. You're paying for traffic that leaves without buying.
Our approach
Full-funnel conversion audit + product page CRO + checkout optimisation + mobile UX review. We identify where the purchase path breaks and remove the barriers.
Typical outcome
40–120% conversion rate improvement within 45–75 days
Goal
Customers buy once and never return
First-purchase ROAS looks acceptable but LTV is too low to justify CAC at scale. Your business depends entirely on new buyer acquisition.
Our approach
Post-purchase lifecycle email + segmented retention flows + win-back sequences + loyalty mechanics. We build the system that monetises your existing customer base.
Typical outcome
40–65% repeat purchase rate improvement over 90 days
Goal
My best products and categories don't rank or convert
You have strong products but they're invisible — weak organic rankings, poor paid visibility, and product pages that don't build confidence.
Our approach
Category SEO + product content optimisation + Google Shopping restructure + trust signal improvement. We make your most important SKUs easier to find and more compelling to buy.
Typical outcome
+60–120% organic product traffic + Shopping ROAS improvement
Goal
I'm growing but profitability is declining
Revenue is going up but margins are thinning. CAC is rising, discounting is increasing, and the growth model feels unsustainable.
Our approach
Unit economics review + CAC/LTV modelling + channel efficiency audit + scaling threshold definition. We identify where profitability is leaking and restructure the growth model around it.
Typical outcome
Profitable scaling model within 60–90 days
The Root Problem
Slow or unprofitable ecommerce growth is rarely a budget problem. It's a structural one. These are the eight patterns we see most consistently in stores that aren't growing as efficiently as they should be.
Optimising for traffic instead of revenue
High traffic numbers feel like progress. But if sessions aren't converting to orders, traffic is a cost — not an asset. Most ecommerce brands measure channel success by volume when they should be measuring revenue per session.
Scaling spend before fixing conversion
Doubling ad spend on a store with a 1% conversion rate doubles the waste. Every pound you invest amplifies existing inefficiency. The correct sequence is: fix conversion, validate unit economics, then scale.
Treating paid, organic, and email as separate strategies
Disconnected channels produce inconsistent messaging, duplicated effort, and attribution gaps. When acquisition, product content, and email run independently, you can't compound their value or accurately measure which is driving revenue.
No post-purchase system for retention
Most ecommerce brands invest heavily in acquisition and nothing in retention. But the cost of re-acquiring a lapsed customer who already bought is 5–7× lower than finding a new one. Without a retention system, you're permanently on the new customer treadmill.
Product and category pages built for content, not conversion
Good product photography and descriptions aren't enough. The purchase decision happens in seconds — and weak trust signals, poor social proof placement, or unclear CTAs lose buyers who were ready to convert.
High CAC with no plan to reduce it
Rising CAC is usually a symptom of audience saturation, poor targeting, or a funnel that loses too many buyers. Without a structured plan to reduce it through conversion and audience improvement, CAC only goes one direction.
Reporting on channel metrics instead of business outcomes
Clicks, impressions, and CTR tell you about campaign mechanics. They don't tell you how much revenue each channel generated, what the ROAS is net of returns, or whether growth is actually profitable. Business decisions need business metrics.
Growing revenue without growing LTV
Revenue growth without LTV improvement means your business is becoming less efficient, not more. If each cohort of customers is worth less over time, you need to acquire more of them just to stand still — and profitability shrinks with scale.
Our Framework
Ecommerce growth becomes reliable when six interconnected layers work in sequence. Each pillar builds on the one before it — and gaps in any layer limit what the others can achieve.
Pillar 01
Understand exactly where revenue is being lost before touching a single campaign.
We start with a structured audit of your acquisition channels, funnel performance, product visibility, and retention metrics. Every underperforming area is mapped to a root cause. Prioritisation happens by revenue impact — not by what's easiest to change.
Pillar 02
Build the channel mix that brings qualified buyers at sustainable margins.
Paid, organic, and social acquisition work best as a coordinated system. We design the channel mix around your margin structure, audience behaviour, and CAC ceiling — so acquisition spend produces buyers, not just sessions.
Pillar 03
Fix the purchase path before scaling the traffic feeding it.
We optimise every stage of the buying journey: product and category page presentation, trust signal placement, checkout flow, and mobile experience. Conversion improvements at this layer create compounding returns on every channel above it.
Pillar 04
Extend customer value beyond the first transaction.
Post-purchase is where the economics of ecommerce are either won or lost. We build the lifecycle system — email flows, retargeting sequences, and loyalty mechanics — that converts single-purchase customers into a compounding repeat revenue base.
Pillar 05
Connect every touchpoint to actual business outcomes.
Without reliable attribution, budget decisions are guesswork. We build the measurement infrastructure that connects channels, campaigns, and touchpoints to real revenue — making every growth decision evidence-based.
Pillar 06
Increase investment only when the system is efficient enough to support it.
Scaling is the final step, not the first. We define the unit economics thresholds — the conversion rates, ROAS floors, and LTV benchmarks — at which increasing spend produces profitable, predictable returns. Growth at this stage compounds rather than erodes.
How It Works
Every ecommerce engagement follows a structured sequence — audit first, strategy second, implementation third, and scaling only when the system is ready.
We begin with a structured review of your current store performance: acquisition channels, conversion funnel, product and category visibility, retention metrics, and attribution setup. Every gap is mapped to a quantified revenue impact.
Based on the audit, we build the prioritised growth plan. This defines which levers to improve first, the channel and content strategy, CAC targets, and the structural changes required before any additional spend is invested.
We execute across the agreed priority areas: campaign restructures, product page improvements, email flow builds, attribution setup, and conversion optimisation. Every change is tracked against a measurable outcome.
Once the foundation is performing, we begin the growth phase — testing new acquisition angles, scaling validated channels, refining retention sequences, and expanding into new product or audience segments.
Monthly revenue-linked reports give you a clear view of what's working, what's changed, and where the next growth cycle focuses. Every decision is tied to business outcomes — not platform metrics.
Results
These representative scenarios show what happens when ecommerce growth is approached as a system — not as disconnected campaigns.
Challenge
A women's fashion brand was driving 45,000 monthly sessions from paid and organic but converting at 0.9%. Despite increasing ad spend, revenue growth had plateaued. CAC had risen to AED 280.
Approach
Full funnel audit identified three primary drop-off points: product pages lacked social proof, the mobile checkout had three friction-causing form steps, and email capture had no post-purchase sequence. We rebuilt the product page trust architecture, simplified checkout, and launched a 5-email post-purchase sequence.
Results
Conv. Rate
0.9%
2.4%
CAC
AED 280
AED 104
Monthly Revenue
AED 68K
AED 192K
Challenge
A home décor brand had strong first-purchase ROAS (3.6×) but 78% of customers never made a second purchase. LTV at 12 months averaged just £52 — too low to scale acquisition profitably.
Approach
Retention audit showed no post-purchase email system, no segmentation by product category, and no win-back logic. Built a 6-step lifecycle email sequence, segmented by décor category and purchase frequency, with a win-back flow triggered at 90 days inactive.
Results
Repeat Rate
22%
58%
12-Month LTV
£52
£141
Blended ROAS
3.6×
6.1×
Challenge
A health supplements brand had strong product reviews but category pages weren't ranking for high-intent search terms and Google Shopping ROAS was 1.8× — below the profitability threshold.
Approach
Category SEO audit revealed no structured intent mapping, thin product descriptions, and Shopping campaigns structured by product type rather than margin and conversion priority. Rebuilt the category content architecture and restructured Shopping campaigns with custom labels by LTV tier.
Results
Organic Cat. Traffic
2,100/mo
7,800/mo
Shopping ROAS
1.8×
4.9×
Revenue (Organic)
AED 38K/mo
AED 142K/mo
Challenge
A consumer electronics brand was running Google Ads, Meta, and email independently with no attribution model. Every channel claimed credit for the same conversions. Budget decisions were based on last-click data that significantly over-credited paid search.
Approach
Built a data-driven attribution model using first-touch, linear, and time-decay models to understand actual channel contribution. Discovered email and organic were under-credited by 60%. Reallocated 35% of paid search budget to email list growth and retention. Rebuilt the measurement dashboard around revenue, not clicks.
Results
Actual ROAS
2.1× (reported)
4.4× (real)
Email Revenue Share
8%
29%
CAC (blended)
€148
€71
What You Get
Every engagement produces documented, implemented outputs — not slide decks of suggestions. Here is exactly what is included.
A structured analysis of your current store performance across acquisition, conversion, product visibility, and retention — with every gap mapped to a quantified revenue impact.
A sequenced action plan with defined priorities, expected outcomes, timelines, and the logic behind every decision. No generic recommendations — each priority is tied to your specific revenue opportunity.
Channel mix, audience strategy, CAC targets, and offer-to-message alignment — the full strategic input before any campaign spend is increased or restructured.
Documented CRO changes across product pages, category pages, checkout flow, and mobile experience — each tied to a conversion hypothesis and tracked against a measurable baseline.
Post-purchase sequences, retention flows, win-back campaigns, and segmentation logic — built to convert single-purchase customers into a repeat revenue base.
Conversion tracking, attribution model configuration, and revenue-linked event setup across your ad platforms and analytics stack. Every channel connected to real business outcomes.
A live reporting dashboard connecting acquisition spend, store conversion, and retention performance to actual revenue — updated monthly with documented decisions and next steps.
A documented unit economics model with conversion rate, ROAS, and LTV thresholds — so you know exactly when it's safe and profitable to increase investment.
Pricing Plans
Ecommerce growth packages scoped to your store stage — from first audit to full-system scaling.
For stores that need clarity on why growth has stalled
For brands ready to build the full acquisition, conversion, and retention system
For high-volume stores, multi-brand portfolios, and complex growth programmes
Tailored to your needs
FAQ
Everything you need to know about how our e-commerce marketing services work.
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Ready to Start?
The difference between a store that struggles and one that scales predictably is a structural one. We'll audit your current performance, identify where revenue is being lost, and build the acquisition, conversion, and retention system that makes growth compound.
Working with DTC brands, online retailers, and ecommerce businesses across the UAE, GCC & Europe.