Build commerce that's ready for complexity, integrations, and real scale.
Complexity-ready Magento and Adobe Commerce development — not generic ecommerce setup. Custom builds, B2B workflows, ERP/PIM/OMS integrations, migrations, and performance engineering for brands whose commerce operations exceed what hosted platforms can handle.
SKUs
42k
Indexed
PDP LCP
1.9s
Green CWV
Integrations
14
Monitored
Storefront — custom theme + PWA Studio
Catalog — 42k SKUs, multi-site + multi-store
B2B — companies, quotes, pricing rules
ERP + PIM + OMS integrations
Build Time
12–20w
Enterprisevs 4–6 weeks for a simpler hosted platform
Order Throughput
18k
/dayB2B + B2C + marketplaces combined
At a Glance
Six Disciplines, One Magento Commerce Platform.
Magento Development isn't storefront setup on a bigger platform. It's the six-discipline system that turns Magento and Adobe Commerce into a commerce operating system — built for complexity, integrations, B2B, and real scale.
Custom Commerce Build
Custom Magento + Adobe Commerce themes, PWA Studio storefronts, bespoke modules — engineered around the catalog, not fitted to a generic template.
B2B / Advanced Logic
Companies, quotes, requisition lists, shared catalogs, contract pricing, multi-tier approvals — B2B features built as real workflows, not patches.
Integrations
ERP, PIM, OMS, WMS, CRM, tax engines, payment gateways, and marketplaces — connected via native or custom Magento APIs, treated as architecture.
Performance
Varnish, Redis, Elasticsearch/OpenSearch, split DB, indexing strategy, and image pipeline — tuned so the catalog scales without the site slowing down.
Migration & Modernization
Magento 1 → 2, Adobe Commerce upgrades, Shopify/BigCommerce/Salesforce migrations — with data integrity, SEO preservation, and zero-downtime cutover.
Support & Scale
Post-launch ops, security patching, performance monitoring, feature delivery, and the long-term partnership that keeps Magento healthy at scale.
When You Need This
Seven Signals You Need Magento / Adobe Commerce.
Magento isn't the answer to "we need an ecommerce site." It's the answer to "our commerce operation is bigger than what a hosted platform can carry."
You need a platform that handles more business complexity
Multi-store, multi-brand, multi-currency, multi-warehouse. Custom pricing rules, tax logic, fulfilment paths. Hosted platforms force compromises you shouldn't make.
Your ecommerce setup needs deeper integrations
ERP, PIM, OMS, WMS, CRM, tax, shipping, and marketplace connections — all running as live data flows, not nightly CSV exports and manual reconciliation.
B2B workflows, pricing, or account structures are getting harder to manage
Company accounts, quote-to-order, requisition lists, shared catalogs, contract pricing, approvals. Built-in B2B features — not a patchwork of public plugins.
Your catalog or product architecture is becoming too complex
10k+ SKUs, configurable attributes, bundles, kits, regional catalogs. Catalog management needs a real content model, not flat lists and manual spreadsheets.
You need to migrate to Magento / Adobe Commerce
Moving from Shopify, BigCommerce, Salesforce Commerce, Magento 1, or a legacy custom stack. Done badly you lose rankings, data integrity, and months of recovery.
Performance and stability matter at a larger scale
Traffic spikes, order surges, catalog scale, reporting depth. The platform has to stay fast under load — Varnish, Redis, search tuning, indexing strategy.
You need a structured long-term commerce foundation
New markets, new channels, new business units, M&A. The commerce platform has to absorb expansion without a rebuild every 18 months.
What This Covers
Enterprise-Grade Magento Delivery — Not a Task List.
Eight disciplines working together as one commerce operating system. Each compounds the next — and each shows up on the P&L, on SLAs, or on both.
Architecture-first builds — custom themes, PWA Studio storefronts, bespoke modules, and a catalog model engineered for the business instead of fitted to a template.
Core Use Cases
Five Engagement Patterns Mapped to Real Magento Problems.
Custom Magento Commerce Build
Hosted platforms fit the 80%. Your operation is in the 20% — multi-brand, multi-currency, custom pricing, deep integrations. Compromises compound.
Best for
Brands with complex catalogs, multi-site requirements, or integration depth that hosted platforms can't carry without compromise.
Outcome
Custom theme or PWA Studio storefront, bespoke modules, catalog model, native integrations, and a platform architected around the operation.
In one line
"Complexity-ready commerce — not a bigger website."
Goal → Solution
Start From the Operation — Not the Feature List.
"We need Magento" isn't a goal. "Our B2B operation has outgrown Shopify, our ERP can't push inventory reliably, and our catalog needs a proper model" is. Operation first — implementation follows.
If you need
Need a platform for more complex commerce operations
We deliver
Custom Magento build — bespoke modules, catalog model, and architecture shaped around the operation
If you need
Need stronger B2B workflows
We deliver
B2B Magento development — companies, quotes, approvals, contract pricing, shared catalogs as real rules
If you need
Need deeper system integrations
We deliver
Integration-focused Magento setup — ERP, PIM, OMS, WMS, CRM connected as live data flows, not CSV drops
If you need
Need to migrate from a limited or outdated platform
We deliver
Magento migration and modernization — data integrity, URL preservation, SEO monitored, zero-downtime cutover
If you need
Need better performance at scale
We deliver
Performance-focused Magento development — Varnish, Redis, search tuning, indexer strategy, image pipeline
If you need
Need a commerce platform ready for long-term growth
We deliver
Magento architecture and support model — multi-site, multi-brand ready, monitored, with ongoing partnership
Why Magento Projects Underperform
The Gap Isn't Magento — It's Architecture Shortcuts.
Most struggling Magento projects don't fail on the platform. They fail on the build approach — complexity chosen but architecture skipped, integrations bolted on, performance deferred, B2B patched.
What goes wrong
- Platform chosen for complexity — built like a basic ecommerce site
- Integrations treated as add-ons — not architecture
- B2B needs patched via plugins — not structured as workflows
- Performance ignored until scale exposes the problem
- Migration handled as data transfer only — business logic lost in cutover
- Catalog and product logic become messy — attributes sprawl, PIM unused
- Too much custom code without maintainability planning
- Launch happens without long-term operational thinking
How Avana Hub fixes it
- Cleaner commerce architecture — modules, DI, service contracts used properly
- Integration-aware planning from sprint 1 — ERP/PIM/OMS as real data flows
- B2B structured as workflows — companies, quotes, approvals, pricing rules
- Performance built into the foundation — Varnish, Redis, search, indexing strategy
- Safer migration and modernization — data integrity, SEO, business logic preserved
- Stronger catalog and data architecture — attribute strategy, PIM sync, scoped catalogs
- Custom Magento logic with maintainability — composer packages, tests, upgrade-safe
- Long-term growth and operational readiness built in — SLA, governance, roadmap
Our Framework
The Avana Hub Magento Development Framework.
Five phases — Plan → Architect → Integrate → Optimize → Scale. Complexity-ready, integration-first, and built as a long-term commerce operating system — not a one-shot launch.
Plan
Scope + Commerce Operation
Goals, commerce model, catalog shape, B2B vs B2C mix, integrations, performance SLAs, and migration scope — agreed before the first module is written.
Architect
Commerce Architecture + Data Model
Modules, DI, service contracts, catalog model, multi-site + multi-store scoping, B2B rules, and the data architecture everything ships against.
Integrate
Systems + Data Flows
ERP, PIM, OMS, WMS, CRM, payments, tax, shipping — native + custom connectors, documented data contracts, retries, and monitoring built in.
Optimize
Performance + Operations
Varnish, Redis, search tuning, indexer + cron strategy, image pipeline, CDN, and the monitoring cadence that keeps the platform healthy under load.
Scale
Iterate + Expand
New markets, brands, channels, and business units. Feature delivery, governance, and the ongoing partnership that absorbs expansion without a rebuild.
Sample Output
What Magento Work Actually Looks Like.
Magento projects get dismissed as "enterprise overhead" when the architecture, integration, and operational work isn't shown. These are the artefacts your team gets.
PDP LCP
1.9s
Search
320ms
INP
150ms
Indexer
<10m
Documented data contracts · retries · monitored
PDP LCP (mobile)
Order-to-ERP latency
Indexer runtime
B2B quote-to-order
What You Get
Every Engagement Ships Strategic + Operational Artefacts.
Not just a built platform. The decisions, documents, and workflows that make Magento launch, integrate, perform, and stay owned by your team as the operation grows.
Magento Path Recommendation
Open-source Magento vs Adobe Commerce vs Adobe Commerce Cloud vs headless (PWA Studio). Recommendation comes with reasoning, scope, and TCO.
Commerce Architecture Guidance
Modules, DI, service contracts, multi-site / multi-store scoping, catalog model, and the architecture that keeps the codebase upgrade-safe.
Integration + Systems Planning
ERP, PIM, OMS, WMS, CRM, tax, shipping, and marketplace connector design. Data contracts, retries, error handling, monitoring, and ownership documented.
B2B / Advanced Workflow Structure
Companies, buyers, roles, quote-to-order, requisition lists, contract + tier pricing, approvals. Adobe Commerce B2B configured + extended where needed.
Migration / Modernization Notes
Magento 1 → 2, Adobe Commerce upgrades, Shopify/BigCommerce/Salesforce migrations. Data plan, URL preservation, SEO recovery, and cutover runbook.
Performance Priorities
Varnish, Redis, Elasticsearch/OpenSearch, indexer + cron, split DB, image pipeline, CDN. Performance budget + monitoring cadence as release gate.
Catalog + Data Architecture Guidance
Attribute sets, configurable products, bundles, kits, multi-site scoping, and PIM sync. Catalog model that scales without manual reconciliation.
Launch Readiness
Staging + UAT, load testing, checkout validation, analytics + attribution, launch runbook, and the monitoring your ops team actually executes.
Next-Step Roadmap
Post-launch iteration plan, new markets / brands, headless path, CRO backlog, and the v1.1 / v2 priorities mapped against business outcomes.
Engagement Models
Five Ways to Work Together.
Pick the model that matches your stage — new build, integration-focused, B2B, migration + modernization, or ongoing support. Pricing scoped per engagement.
Custom Magento Commerce Build
Ideal for: Brands launching a new Magento or Adobe Commerce platform from scratch
- Custom theme or PWA Studio storefront
- Catalog model + B2B/B2C scoping
- Native + custom integrations
- 12–20+ weeks for a typical enterprise build
Integration-Focused Magento Setup
Ideal for: Brands where Magento has to sit inside a real enterprise stack
- ERP, PIM, OMS, WMS, CRM integration design
- Custom connectors where native ones don't fit
- Data contracts, retries, error handling, monitoring
- Documented ownership per data flow
B2B Magento Development
Ideal for: B2B brands with companies, contract pricing, approvals, and quote-to-order
- Adobe Commerce B2B configuration + extension
- Companies, buyers, roles, shared catalogs
- Tier + contract pricing, approvals, requisitions
- Sales-rep + customer portal flows
Magento Migration & Modernization
Ideal for: Brands on Magento 1, legacy Adobe Commerce, or hosted platforms that have outgrown constraints
- Product + customer + order migration
- URL preservation, SEO monitoring, staged cutover
- Codebase modernization + module audit
- Post-launch monitoring + recovery plan
Ongoing Magento Support
Ideal for: Teams needing continuous Adobe Commerce partnership post-launch
- Adobe Commerce releases + security patching
- Performance monitoring + indexer health
- Feature delivery + new markets / channels
- SLA-backed ongoing partnership
FAQ
Magento Development FAQ
Practical questions commerce and operations leaders ask before committing to a Magento or Adobe Commerce build.
Still unsure whether Magento is the right platform? Let's walk through it.
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Build a Magento platform your operation actually runs the business on.
Better structured, better integrated, and better prepared for scale. Architecture, workflows, and performance foundations designed for long-term commerce growth — not a one-shot launch.
LCP
1.9s
Integrations
14
Build
12–20w