Campaign strategy, funnel-aligned targeting, and ROAS-tracked performance for brands that need more than impressions — qualified leads, stronger conversions, and measurable paid growth.
Lead gen & funnel campaigns
Retargeting & lookalike audiences
ROAS & CPL tracking
Active Campaign
f
Avana Hub
Sponsored · 🌐
Lead Ad
Stop running Facebook ads that don't convert. Get a strategy-first campaign built around your offer, your audience, and your revenue goals.
avanahub.com
Get Your Free Facebook Ads Audit
4.8×
ROAS achieved
$12.40
Avg CPL
3.2%
Campaign CTR
Campaign Funnel
Awareness
142K
Consideration
38.4K
Conversion
6,120
Retargeting
1,840
CPL dropped 41% this month
After lookalike audience rebuild
4.8×
Average ROAS Delivered
across lead generation and ecommerce campaigns
41%
Avg. CPL Reduction
vs unmanaged Facebook ad accounts
3.2%
Average Campaign CTR
vs 0.9% Meta platform benchmark
88%
Client Retention Rate
on ongoing Facebook advertising programmes
What's Included
What Facebook Advertising Actually Covers
Facebook advertising at Avana Hub is not ad setup and walk away. It is a full-funnel, strategy-led service — from campaign architecture and audience targeting through to active retargeting, optimisation, and performance reporting.
Campaign Strategy & Funnel Design
Facebook advertising without a funnel strategy is spend without direction. We design every campaign around a commercial objective — lead generation, traffic, product sales, or retargeting — and map each campaign to the correct funnel stage. Top-of-funnel awareness, mid-funnel consideration, and bottom-of-funnel conversion campaigns are structured to work together, not in isolation.
Meta's targeting capabilities are among the most sophisticated in paid social — interest layering, behavioural signals, custom audiences from website and CRM data, and lookalike audiences built from your highest-value customers. We build targeting structures that go beyond interest demographics and into audience intent signals — reaching people who are most likely to take the action your campaign is designed to produce.
Interest and behaviour layering · Custom audience build from pixel, CRM, or video data · Lookalike audience structure (1%–5% tiers) · Exclusion audience management · Geographic and demographic segmentation
Ad Creative & Copy Alignment
On Facebook, creative is the most powerful targeting signal. The right creative attracts the right audience and repels the wrong one — which means ad creative decisions are strategic, not aesthetic. We align ad copy, format (single image, carousel, video, collection, lead form), and creative concept to the campaign objective, audience mindset, and funnel stage. Every ad has a specific job, and the creative is built to do it.
Copy direction and refinement per campaign · Format selection by objective and funnel stage · Hook strategy for thumb-stop performance · Creative brief for image and video · A/B creative testing direction
Budget Management & Bid Strategy
Unmanaged Facebook ad budgets default to spending where the algorithm finds it easiest — not where it produces the best business outcomes. We manage budget allocation across campaigns and ad sets, select bid strategies that match campaign objectives (lowest cost, cost cap, target ROAS), and shift budget toward the campaigns and audiences producing the strongest results. Every budget decision is data-justified.
Campaign and ad set budget allocation · Bid strategy selection per objective · Budget reallocation based on ROAS and CPL signals · Spend pacing and monitoring · Scaling playbook for high-performing campaigns
Campaign Launch & Technical Setup
Meta campaign setup errors — misconfigured pixel events, missing Conversions API, incorrect attribution windows, broken UTM tracking — silently destroy performance data and conversion accuracy. We handle the full technical build: pixel installation and verification, Conversions API implementation, conversion event configuration, UTM parameters, and ad set structuring. Launch right the first time.
Meta pixel installation and verification · Conversions API setup · Conversion event configuration · UTM parameter structure · Campaign and ad set technical build · Pre-launch QA checklist
KPI Tracking & Performance Monitoring
We track the metrics that map to your campaign objective — CPL for lead generation, ROAS for ecommerce, CPA for conversion, CTR for traffic. Platform metrics like reach and impressions are secondary unless they're driving downstream outcomes. Performance signals are monitored continuously — not just at monthly reporting intervals — so optimisation happens in response to data, not calendar events.
KPI framework aligned to campaign objective · ROAS, CPL, CPA, and CTR tracking · Conversion attribution window review · Audience and creative performance signals · Weekly performance monitoring and check-ins
Retargeting, Reporting & Optimisation
Most Facebook ad value is lost between the first impression and the final conversion — because retargeting is either absent or poorly structured. We build retargeting sequences that move warm audiences through the funnel: video viewers to website visitors to cart abandoners to repeat buyers. Alongside retargeting, every reporting cycle includes not just results but specific optimisation actions and next-cycle recommendations.
Retargeting audience sequencing · Video view, website visit, and engagement retargeting · Dynamic retargeting for ecommerce · Structured performance report · Optimisation actions and next-cycle brief',
Is This Right for You?
Signs You Need Facebook Advertising
Most Facebook advertising problems are structural, not platform-related. If any of these situations describes your brand, a strategy-first approach is the right intervention.
You need more qualified leads, not just more website traffic
Traffic without qualification is a cost, not an asset. Facebook's lead generation campaigns — using lead forms, landing page traffic, or messenger flows — are designed to move beyond passive clicks and toward high-intent actions: form submissions, consultation bookings, quote requests, and trial signups. If your current paid social is optimised for traffic and you need leads, the campaign objective and targeting structure both need to change.
Lead generation campaign with intent-aligned targeting and lead form or landing page setup
Your Facebook ad results are inconsistent or declining
Inconsistent Facebook ad performance almost always traces back to one of three causes: creative fatigue (same ads running too long), audience saturation (the same audience seeing your ads repeatedly), or a structural campaign problem (wrong objective, wrong bid strategy, no retargeting layer). Inconsistent results are diagnosable — but only with a structured audit and campaign review.
Campaign audit and performance diagnosis with rebuild plan
Your organic Facebook reach isn't enough to support a campaign or launch
Organic Facebook reach for business pages is well below 5% of followers. For time-sensitive campaigns — launches, promotions, events, seasonal offers — organic reach alone cannot produce the scale or speed required. Paid Facebook advertising gives you precise control over who sees your message, when, and how many times — making it the only reliable lever for predictable campaign reach.
Awareness and reach campaign for launches, promotions, or time-sensitive offers
You're running Facebook ads but not retargeting warm audiences
The majority of Facebook ad value is in the retargeting layer — reaching people who have already interacted with your brand: website visitors, video viewers, lead form openers, Instagram profile visitors, and past buyers. Brands that only run cold-audience campaigns pay the highest CPLs and CPAs. Retargeting warm audiences typically produces 3–5× better conversion rates at significantly lower cost.
Retargeting campaign setup: website visitors, video viewers, engagement audiences
Your cost per lead or cost per acquisition is too high
High CPL and CPA almost always have a specific, identifiable cause: over-broad targeting, misaligned creative, wrong campaign objective, or no retargeting layer. These are not platform problems — they are campaign structure problems. A structured CPL and CPA reduction process identifies which variable is driving cost, tests the fix, and implements the improvement systematically.
CPL / CPA optimisation audit with targeting, creative, and bid strategy rebuild
You don't know which campaigns are actually contributing to revenue
Without Meta pixel tracking, Conversions API implementation, and UTM attribution, your Facebook ad account can show click data without any connection to business outcomes. Most brands running Facebook ads are reporting clicks and impressions without knowing whether those clicks are generating qualified leads, purchases, or enquiries. Attribution clarity is not optional for accountable advertising.
Pixel, Conversions API, and attribution setup with revenue-connected KPI framework
You want to scale your best-performing campaigns but don't know how
Facebook campaign scaling without a scaling playbook produces one of two outcomes: the campaign performance collapses as budget increases (because the audience saturates) or results improve temporarily before CPL creeps back up (because the algorithm is forced into lower-quality audience segments). Scaling requires a specific approach — audience expansion, lookalike tiers, budget incrementing — not just increasing the daily budget.
Campaign scaling strategy with lookalike expansion and budget management playbook
You're spending on Facebook ads without a clear funnel strategy
Campaigns without a funnel structure — separate campaigns for awareness, consideration, and conversion — concentrate all spend on one objective and leave money on the table at every other stage. Cold-audience campaigns that send people directly to a purchase page, without any trust-building or consideration stage, produce poor conversion rates and high CPAs regardless of how strong the targeting is.
Full-funnel Facebook campaign architecture: awareness, consideration, and conversion layers
Core Use Cases
Five Facebook Advertising Use Cases
Different campaign goals require different campaign structures. Use the tabs below to find the right approach for your specific objective.
Lead Generation Campaigns
Facebook is the most cost-effective paid channel for lead generation for service businesses, B2B brands, and local businesses when campaigns are set up correctly. Lead gen campaigns use either native lead forms (which auto-populate from the user's Facebook profile for minimal friction) or traffic campaigns directed to a high-converting landing page. The campaign objective, audience structure, creative format, and lead form or landing page design must all be aligned to produce quality leads at a sustainable CPL.
Objective
Qualified lead volume at a sustainable CPL
Outcome
Form submissions, booking requests, trial sign-ups, consultation enquiries
CPL tracked vs target
Cost per lead
Downstream conversion rate
Lead quality signal
Lead score framework
Volume vs quality
When to Use This
When your primary goal is generating qualified enquiries, consultation bookings, quote requests, or sign-ups — particularly for service businesses, B2B brands, and local businesses.
Tactics in This Campaign Type
1
Native lead form campaigns (Instant Forms) for minimum friction
2
Traffic campaigns to high-intent landing pages for quality-over-volume leads
3
Lookalike audience targeting from existing customer data for higher lead quality
4
Retargeting warm audiences with lead-specific offers
Find Your Fit
Facebook Advertising by Business Goal
Different business goals require different campaign structures. Find the scenario that matches your situation.
The Situation
"We need more qualified leads from Facebook — not just clicks and traffic."
Lead generation from Facebook requires a specific campaign structure: the right objective (leads or conversions), the right audience (lookalikes from your best customers, not broad interest targeting), and a lead form or landing page that's built to convert, not just to receive traffic. Brands that run traffic campaigns and expect lead generation results are misaligning objective, audience, and creative — and paying for clicks that never become customers.
What We Deliver
We build lead generation campaigns with intent-aligned targeting, Meta Instant Form or landing page optimisation, and CPL tracking from day one — so you can see exactly how much each qualified lead costs and where the volume is coming from.
Lead generation campaign with CPL tracking and lookalike audience targeting.
The Situation
"We have a launch, promotion, or seasonal offer that needs real reach."
Organic Facebook reach for business pages averages below 5% of followers — which means for any campaign that needs scale, speed, or precision, paid amplification is the only option. Launch campaigns on Facebook are most effective when they run a top-of-funnel awareness phase first (building the retargetable audience), followed immediately by a conversion phase targeting that warm audience. Running only a conversion campaign to a cold audience on launch day is the most common and most expensive campaign structure mistake.
What We Deliver
We build launch-optimised campaigns with an awareness phase for audience building and a conversion phase for offer-specific targeting — structured to maximise both reach velocity and conversion efficiency across the launch window.
Launch campaign: awareness + conversion structure with retargetable audience build.
The Situation
"We're running Facebook ads but CPL is too high and we don't know why."
High CPL on Facebook almost always has a diagnosable root cause — or a combination of root causes: wrong campaign objective (traffic instead of leads), over-broad targeting, weak creative hook, misaligned offer, missing retargeting layer, or attribution errors making the CPL appear higher than it actually is. CPL is the output of a system, not an isolated metric — and fixing it requires diagnosing the system, not simply reducing the budget or increasing the bid.
What We Deliver
We audit your current campaigns against a structured CPL diagnosis framework, identify the specific root causes, and implement a rebuild plan — targeting precision, creative testing, bid strategy, and retargeting layer — with a 30-day CPL improvement target.
CPL audit and optimisation rebuild with targeting, creative, and attribution review.
The Situation
"We're not retargeting the people who have already visited our site or engaged with our ads."
Every person who visits your website, watches your Facebook video, opens your lead form, or engages with your page represents a warm audience that has already cost you money to reach. Brands that don't retarget are paying the highest acquisition costs in the market — reaching cold audiences repeatedly while ignoring the most conversion-ready segment they have. Retargeting sequences are the fastest, highest-ROAS addition to most Facebook advertising programmes.
What We Deliver
We build a full retargeting infrastructure: website visitor sequences segmented by intent signal, video view audiences by watch-through depth, and engagement retargeting — with each segment served a message matched to their stage of familiarity with your brand.
Retargeting campaign build: website, video view, and engagement audiences.
The Situation
"We've been spending on Facebook ads for months but can't measure what's actually working."
Facebook campaign reporting without proper attribution infrastructure shows activity, not outcomes. Click data without conversion tracking, impression data without downstream attribution, and CPM data without business context all produce reports that look busy and say nothing meaningful. Attribution clarity requires Meta pixel verification, Conversions API setup, UTM parameter structure, and a KPI framework that connects campaign data to business outcomes — not just platform metrics.
What We Deliver
We implement the full attribution infrastructure — Meta pixel, Conversions API, UTM tracking, and a KPI dashboard aligned to your actual business metrics — so every future campaign is measurable against outcomes, not just reach and click data.
Attribution infrastructure setup with pixel, Conversions API, and KPI framework.
Why Campaigns Fail
Eight Reasons Facebook Ad Campaigns Underperform
Most Facebook advertising problems are structural — the same eight patterns appear in the majority of underperforming accounts. These are the root causes a strategy-first approach is built to prevent.
Targeting relies on interest demographics instead of intent signals
Interest-based targeting on Facebook reaches people who have expressed an interest in a topic — which is a weak proxy for purchase intent. The brands producing the best CPLs and CPAs use intent-rich targeting: custom audiences built from website visitors, video viewers, and CRM uploads; lookalike audiences modelled on actual customers; and retargeting sequences based on demonstrated behaviour. Relying on interest targeting alone is the most common and most expensive targeting mistake.
No funnel structure — all spend on one campaign objective
Single-objective campaigns — spending everything on one campaign type — ignore the reality that most buyers don't convert on their first ad interaction. Brands that run only conversion campaigns to cold audiences pay the highest CPAs in the market. Brands that run only awareness campaigns generate reach without conversion. A funnel structure — awareness, consideration, and conversion campaigns working together — is the architecture that produces sustainable, compounding results.
Retargeting is absent or poorly sequenced
The most common source of Facebook advertising underperformance is not cold-audience targeting quality — it's the absence of retargeting. Every website visitor, video viewer, and lead form opener who didn't convert represents a warm audience that can be retargeted at a fraction of the cold-acquisition cost. Campaigns without retargeting pay full acquisition price for every conversion, including the conversions that could have been captured at 20–30% of the cost.
Ad creative doesn't match the audience stage or funnel position
A direct conversion offer shown to someone who has never heard of the brand produces poor results not because the offer is bad, but because the creative isn't matched to the audience's level of familiarity. Top-of-funnel audiences need trust-building creative. Mid-funnel audiences need specific, benefit-led messaging. Bottom-of-funnel audiences need urgency, social proof, and direct conversion CTAs. Serving the wrong creative to the wrong funnel stage is a structural mismatch that no amount of budget increase will fix.
Creative fatigue goes undetected and unmanaged
Facebook campaigns decay predictably as creative ages — CTR falls, CPM rises, and conversion rates drop. Frequency monitoring — the average number of times each person in your audience sees your ad — is the leading indicator of creative fatigue. Campaigns with frequency above 4–5 need creative rotation immediately. Most underperforming Facebook ad accounts have been running the same creative for months, with rising costs that are incorrectly attributed to market conditions or platform changes.
KPIs are platform metrics, not business metrics
Reporting on reach, impressions, and total clicks produces activity data — not commercial evidence. The KPIs that matter for Facebook advertising are the ones that connect campaign activity to business outcomes: CPL for lead generation, ROAS for ecommerce, CPA for conversion campaigns, and downstream lead quality for B2B and service businesses. Campaigns optimised for platform metrics produce platform results. Campaigns optimised for business metrics produce business results.
Attribution is broken — pixel events or Conversions API are misconfigured
Facebook's attribution system depends on the Meta pixel and Conversions API functioning correctly. Pixel events that fire on the wrong pages, conversion windows that are set too narrow, missing Conversions API implementation, or no UTM parameter structure all produce attribution data that misrepresents campaign performance. Brands optimising based on broken attribution are making every subsequent campaign decision on inaccurate data — and the problem compounds with every cycle.
Budget is not concentrated where results are strongest
Equal budget distribution across campaigns is the most conservative and least effective allocation strategy. High-performing ad sets, audiences, and campaigns should receive disproportionate budget — and underperforming elements should be paused or reduced, not maintained out of habit. Budget allocation based on ROAS, CPL, and conversion rate data is the simplest lever for improving overall Facebook advertising performance, and it's the one most often neglected in unmanaged accounts.
Our Framework
The Avana Hub Facebook Advertising Framework
Five principles that shape every Facebook advertising engagement — from objective definition and audience architecture through to attribution accuracy and active optimisation.
01
Objective Clarity
Every campaign starts with a specific, measurable commercial goal
Campaign objective clarity is not a planning formality — it determines every downstream decision: the Meta campaign objective type, the bid strategy, the creative format, the audience structure, and the KPIs we track. We begin every engagement by defining the specific business outcome the campaign must produce — qualified leads at a target CPL, purchases at a target ROAS, or traffic to a conversion-optimised landing page. Campaigns with vague objectives produce vague results.
Campaign objective mapped to commercial outcome
Funnel stage identified for each campaign
KPI targets defined before campaign launch
Bid strategy selected to match objective
02
Audience Precision
Intent-rich targeting layers, not broad interest demographics
Facebook's best-performing campaigns use the full targeting stack: custom audiences from pixel data, CRM uploads, and engagement signals; lookalike audiences modelled on actual customers; and interest targeting used only as a supplementary layer, not the primary signal. We build targeting structures that reach people whose demonstrated behaviour — visiting your website, watching your content, matching your customer profile — signals genuine commercial intent rather than casual interest.
Custom audience build from pixel, CRM, and engagement data
Lookalike audience tiers (1%, 2–3%, 4–5%) structured for funnel stages
Interest targeting as secondary signal with exclusion management
Audience warm-up sequencing across funnel stages
03
Full-Funnel Structure
Awareness, consideration, conversion, and retargeting working together
No single campaign type produces sustainable Facebook advertising results in isolation. We structure campaigns across four funnel stages: awareness (broad audience, reach-optimised, retargetable creative), consideration (warm audiences, benefit-led messaging), conversion (highest-intent segments, direct CTA), and retargeting (warm audiences who didn't convert, sequenced by intent signal). Each stage serves the next — and the retargeting layer captures the value that cold-audience campaigns have already paid to reach.
Four-stage funnel architecture per campaign programme
Retargeting sequences built from awareness and traffic campaigns
Budget allocation across funnel stages based on objective priority
Cross-stage audience flow from awareness to conversion
04
Attribution Accuracy
Meta pixel, Conversions API, and UTM tracking — all configured correctly
Facebook attribution depends on three technical layers working together: Meta pixel (browser-side tracking), Conversions API (server-side tracking to capture what the pixel misses due to browser restrictions), and UTM parameters (for cross-platform attribution in Google Analytics or your CRM). All three must be configured and verified before campaigns launch. Attribution accuracy is the foundation every subsequent optimisation decision rests on — broken attribution means broken decisions.
Meta pixel installation and event verification
Conversions API implementation and deduplication setup
UTM parameter structure for CRM and analytics attribution
Attribution window review and configuration
05
Optimisation Loop
Structured improvement every cycle — creative, audience, and bid
Facebook campaigns that don't improve will deteriorate. Our optimisation loop runs on a structured weekly-monthly cycle: creative is rotated based on frequency data, audiences are refreshed based on saturation signals, bids are adjusted based on performance benchmarks, and budget is reallocated toward highest-ROAS campaigns. Every optimisation action is documented, every improvement is measured against the prior cycle, and every reporting period ends with a specific next-cycle recommendation.
Weekly performance monitoring and early signal detection
Creative rotation schedule based on frequency thresholds
Audience refresh and lookalike expansion as needed
A structured five-step process — from business intake and funnel architecture through to active optimisation and monthly performance reporting.
Business Goals, Offer & Campaign Intent Intake
Day 1–2
We begin with a structured intake session — understanding your business objectives, the specific offer or product being advertised, your existing customer profile, and the commercial outcomes you need the campaign to produce. For ongoing accounts, we also review your existing ad account history, pixel configuration, and current performance data. The intake ensures every campaign decision is built on your specific commercial context — not a templated brief.
Business goal and commercial outcome definition
Offer, product, or service briefing
Target customer profile and buyer journey review
Existing ad account and performance audit (if applicable)
Audience Architecture & Funnel Design
Days 3–5
The campaign architecture is built before any ad is written. We define the funnel structure (which campaign types will run at each stage), build the targeting layers (custom audiences, lookalikes, interest clusters, and exclusions), set bid strategies, and allocate budget across the funnel. This is the most consequential phase of the engagement — getting the architecture right determines the quality ceiling of every campaign that follows.
Custom audience build from pixel, CRM, and engagement data
Lookalike audience structure (1%, 2–3%, 4–5%)
Budget allocation map across campaigns and funnel stages
Creative Direction, Copy & Attribution Setup
Days 5–8
With architecture defined, we build the creative layer: ad copy for each funnel stage, format selection (single image, carousel, video, collection, lead form), hook strategy, and CTA alignment. Simultaneously, the full attribution infrastructure is configured and verified: Meta pixel events, Conversions API, UTM parameters, and attribution windows. We do not launch until both creative and attribution are in place and confirmed working.
Ad copy for each campaign and funnel stage
Format selection per campaign objective
Meta pixel verification and Conversions API implementation
UTM parameter structure for cross-platform attribution
Campaign Launch & Active Optimisation
Days 8–30+
Campaigns launch with all technical elements verified and all creative elements in place. We monitor performance from day one — CPL, ROAS, CTR, frequency, and conversion signal — and begin first-week optimisation based on early data. Budget is concentrated toward the highest-performing ad sets as the algorithm moves through its learning phase. Creative rotation begins proactively based on frequency data, not reactive to declining performance.
Pre-launch technical QA and pixel event verification
Learning phase monitoring and early optimisation
First-week performance review and adjustment
Proactive creative rotation and audience refinement
Reporting, Refinement & Next-Cycle Planning
Monthly
Every reporting cycle produces a structured performance report: campaign results against defined KPIs, optimisation actions taken, audience and creative signals, budget performance, and next-cycle recommendations. We don't report what happened and stop — we explain what it means and prescribe what changes next. Each campaign cycle builds on the last, so performance compounds rather than resetting every month.
Structured monthly performance report against KPI targets
Optimisation log: changes made and results produced
Audience and creative performance signals documented
Next-cycle improvement brief with specific recommendations
Campaign Outcomes
What Structured Facebook Advertising Produces
Four representative campaign scenarios — the objective, the structural changes made, and the measurable outcome.
Lead Generation
Professional Services Firm
60-day campaign
Objective: Generate qualified consultation bookings at a sustainable CPL
Replaced broad interest targeting with 2% lookalike from CRM client list + lead form campaign with qualifying question. Conversions API implemented to recover lost pixel attribution.
Before
$68.40
CPL before restructure
After
$18.20
CPL after lookalike rebuild
CPL reduction
73%vs prior campaign
Monthly leads
148vs 31 previously
Lead quality score
4.2/5CRM qualification rate
73% CPL reduction — 148 leads/month vs 31
Retargeting Build
E-commerce Brand (Apparel)
45-day retargeting programme
Objective: Recover abandoned carts and convert warm website audiences
Built 4-stage retargeting structure: 30-day website visitors → product page viewers → add-to-cart abandoners → checkout starters. Dynamic product ads with urgency copy for cart stages.
Before
1.4×
ROAS (cold campaigns only)
After
6.2×
ROAS with retargeting layer
ROAS lift
6.2×vs 1.4× cold-only
Cart recovery rate
22%of abandoners converted
CPA vs cold
−68%for retargeting layer
6.2× ROAS — from 1.4× cold-only baseline
Launch Campaign
SaaS Platform (B2B)
21-day launch sprint
Objective: Maximise qualified trial sign-ups during new feature launch window
Two-phase structure: awareness phase (video ad, lookalike + interest targeting) building retargetable audience pool, followed by trial conversion phase targeting warm video viewers and website visitors.
Before
42
Trial sign-ups (organic only)
After
312
Trial sign-ups (paid + organic)
Trial sign-up lift
+643%vs organic baseline
CPL achieved
$9.40per trial sign-up
Warm audience built
84Kfor retargeting
+643% trial sign-ups at $9.40 CPL
Campaign Optimisation
Local Service Business (Home Services)
30-day account rebuild
Objective: Reduce CPL and improve lead quality from existing Facebook ad account
Account audit found: no Conversions API (30% of conversions untracked), same creative running for 7 months (frequency 11.4), no retargeting layer. Full rebuild: CAPI, creative refresh, retargeting launch.
Before
$94.00
Tracked CPL (incomplete)
After
$24.80
Actual CPL after CAPI + rebuild
True CPL revealed
$24.80vs apparent $94
Conversion recovery
+38%via Conversions API
Lead volume increase
3.8×same budget
Conversions API revealed 38% of leads were invisible
What You Receive
Eight Tangible Deliverables from Every Engagement
Facebook advertising at Avana Hub produces specific, documented outputs — not just active campaigns. These are the deliverables included in every engagement.
Campaign Plan & Funnel Brief
Written document
A structured campaign plan documenting your commercial objective, funnel architecture, campaign types per funnel stage, targeting approach, budget allocation, bid strategies, and KPI targets. Produced before any campaign launches. The campaign plan is your team's reference document — every decision is documented and the logic behind it is explained.
Audience Targeting Architecture
Targeting spec document
A complete targeting structure document covering every audience used in each campaign: custom audience sources and build method, lookalike audience tiers and seed audience, interest and behaviour layers, exclusion audiences, and geographic and demographic filters. This document makes targeting decisions transparent, reproducible, and auditable.
Retargeting Sequence Design
Sequence map + brief
A structured retargeting sequence covering each warm audience segment (website visitors, video viewers, lead form openers, cart abandoners), the creative and copy direction for each segment, the campaign objective and bid strategy per segment, and the expected conversion rate improvement versus cold-audience campaigns.
Ad Copy & Creative Direction
Copy document / brief
Ad copy for each campaign and funnel stage — including primary text, headline, description, and CTA — structured for the specific audience's level of brand familiarity and campaign objective. Format recommendations (single image, carousel, video, collection, lead form) per campaign. A/B copy variants where testing is included.
Technical Campaign Setup
Live campaign build
Full technical campaign build in Meta Ads Manager: pixel installation and event verification, Conversions API implementation, UTM parameter structure, campaign and ad set architecture, bid configuration, and pre-launch QA. Every technical element is verified before budget is spent.
KPI Tracking & Attribution Setup
Dashboard + documentation
A KPI tracking framework aligned to your campaign objective — defining the metrics tracked, the benchmarks used, and the reporting cadence. Meta pixel events, Conversions API, and UTM parameters configured and verified. Attribution window set to match your buyer decision cycle.
Optimisation Log
Running document
A documented log of every campaign change — creative rotation, audience adjustment, bid modification, budget reallocation — including the data signal that triggered it and the result it produced. Optimisation logs create accountability for every campaign decision and build a compounding evidence base for future campaigns.
Monthly Report & Next-Cycle Brief
Monthly report
A structured monthly performance report covering results against defined KPIs, optimisation actions taken, audience and creative performance signals, and a specific next-cycle improvement brief. Every section connects campaign data to business outcomes — not just platform metrics.
Pricing Plans
Facebook Advertising Plans
Full-funnel Facebook campaign management — strategy, targeting, retargeting, and ROAS-tracked performance for brands that need qualified leads and measurable paid growth.
Lead Campaign
A focused lead generation campaign launch — targeting setup, ad copy, pixel configuration, and CPL-tracked performance for one campaign objective.
AED 3,300/mo
1 active campaign (lead generation or traffic)
Campaign objective and KPI setup
Custom audience and lookalike targeting build
Ad copy and creative direction
Meta pixel verification and UTM setup
Conversions API implementation
Live campaign monitoring (30 days)
Weekly performance check-in
Post-campaign CPL and performance report
Next-cycle recommendation brief
Most Popular
Growth Campaign
Multi-campaign management with full-funnel architecture, retargeting sequences, A/B creative testing, and monthly ROAS and CPL reporting.
AED 5,950/mo
Up to 4 active campaigns (full-funnel)
Full funnel architecture: awareness, consideration, conversion
Retargeting sequences: website, video, and engagement audiences
Custom audience build from pixel, CRM, and engagement data
Lookalike audience tiers (1%, 2–3%, 4–5%)
Ad copy for all campaigns and A/B variants
Conversions API and full attribution setup
Active weekly campaign optimisation
Creative rotation based on frequency data
Budget reallocation toward highest-ROAS campaigns
Monthly ROAS and CPL performance report
Next-cycle improvement brief
Professional
Full-service Facebook advertising for brands with complex campaign programmes, ecommerce catalogues, multi-objective funnels, or high spend volumes.
Custom Pricing
Tailored to your needs
Unlimited active campaigns
Full-funnel + ecommerce dynamic retargeting
Product catalogue integration and dynamic ads
Full attribution stack (pixel + CAPI + UTM)
Custom audience from CRM and offline data
Bi-weekly strategy review call
Dedicated Facebook advertising strategist
Custom reporting dashboard
Competitor campaign monitoring
Scaling playbook for high-performing campaigns
Quarterly Facebook advertising roadmap
Landing page conversion review
No setup fees Cancel anytime Free consultation
Common Questions
Frequently Asked Questions
Questions about scope, targeting, retargeting, attribution, and the difference between paid ads and page management.
Explore More
Related Services
Facebook advertising is most effective as part of a broader paid social or performance marketing strategy.
Turn Facebook Into a Qualified Lead Generation Channel
Strategy-first campaign architecture, precision audience targeting, full-funnel retargeting, and ROAS-tracked performance — for brands that need measurable Facebook advertising results, not just activity.
Full-funnel campaign architecture from day one
Intent-rich targeting — custom audiences and lookalikes
Meta pixel, Conversions API, and UTM attribution configured
Active retargeting sequences to capture warm audiences
Monthly ROAS and CPL reporting with next-cycle brief
Lead generation · Funnel campaigns · Retargeting · ROAS tracking · Active optimisation
