"Your media assets aren't being discovered — you invested in video, podcasts, or rich content, but they live unseen inside your site and platform-native discovery never surfaces them"
Asset-level SEO diagnosis identifies which platform each asset type belongs on, what optimisation it's missing, and where discoverability is currently capped by missing metadata or context.
"Your video content exists but gets weak search visibility — YouTube uploads sit at a few hundred views, Google Video doesn't surface them, and the investment isn't returning discovery"
Video SEO — YouTube-specific optimisation (titles, descriptions, tags, chapters, thumbnails) plus Google Video indexing (structured data, transcripts, schema) — so videos rank where viewers actually look.
"Your app needs stronger store discoverability — downloads come from paid and brand search, but App Store and Google Play organic barely registers despite a quality app"
App Store Optimization (ASO) — keyword targeting, metadata, visuals, review velocity, and the store-ranking signals that separate apps visible to category browsers from ones that only get downloaded via direct links.
"Your brand is missing exposure in news or discover-style surfaces — you publish regularly but never appear in Google Discover, Google News, or topic-driven feeds where category readers find new content"
Discover and News SEO — editorial signals, content-freshness strategy, Google News approval (where relevant), and the topical authority work that qualifies content for discovery-driven surfacing.
"Your SEO strategy is still limited to standard webpages — everyone else in your category is showing up in video results, Discover, AI Overviews, and App Store searches, while you only appear in classic web results"
Multi-surface SEO expansion — prioritising which discovery surfaces your category actually pays attention to, then building per-surface visibility in the order that delivers the highest commercial return.
"You need visibility in AI-driven search environments — ChatGPT, Perplexity, Google AI Overviews, and Gemini are citing competitors when users ask about your category, and you don't show up"
AI SEO strategy — content structure and entity signals that LLMs cite, authoritative source signals, and the optimisation pattern that makes a brand's content discoverable by AI assistants, not just classic crawlers.
"You're investing in content formats that are under-discovered — podcasts, webinars, tutorials, rich interactive content — but the formats aren't connected to the platforms that would surface them"
Asset-to-platform mapping — which surface each content type belongs on, how to optimise it there, and the cross-surface amplification strategy that maximises return on the content already produced.
"You're preparing for the next-generation of search — AI summaries, richer results, and platform-native discovery — and want a strategy that's built for where search is going, not only where it is today"
Future-ready specialised SEO — AI-era content architecture, entity-graph signals, multi-surface coverage, and the strategic foundation that protects visibility as the search landscape continues fragmenting.
