0 to 45 Qualified Inbound Leads Per Month
How a UAE engineering firm built its first digital lead pipeline from scratch using SEO and a targeted Google Ads strategy.
Key Results
The Challenge
Where GreenBuild Engineering Started
GreenBuild operated entirely through referrals and word-of-mouth. The website was a 5-page brochure site with no contact form, no analytics, and no indexed pages beyond the homepage. The founding team knew the referral model had a ceiling and wanted to build a repeatable digital acquisition channel — but had no idea where to start.
Strategy & Execution
How We Approached It
Website Foundation & Tracking
Rebuilt the site architecture with 18 service and location pages. Implemented GA4, conversion tracking, and a lead capture system. Established baseline metrics before any spend.
SEO Content for Decision-Stage Intent
Identified 60 high-commercial-intent keywords across engineering services and location-specific queries. Built 12 optimized landing pages targeting bottom-funnel intent — the queries that B2B buyers search when they're ready to shortlist vendors.
Google Ads — Precision Campaign Structure
Launched Google Search campaigns with tightly themed ad groups around specific services (fit-out, MEP, project management). Used exact and phrase match only in month 1 to control spend, then expanded with performance data.
Lead Qualification Layer
Added a project-scope qualifier to the contact form — project type, estimated value, and timeline. This reduced low-quality inquiries by 40% and allowed the sales team to prioritize follow-up accurately.
Results
Before & After
"Six months ago we had no website worth mentioning and every lead came through a phone call to someone we already knew. Now we have a pipeline we can actually plan around. The difference is remarkable."
Managing Director
GreenBuild Engineering
Services Used
What Drove These Results
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